연사의 스피치 능력 평가 유형에 관한 연구
Patterns of Prioritizing the Evaluative Elements in Assessing a Speaker's Speech Competence
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Abstract
The main purpose of the current study was to examine how audience members prioritize the evaluative elements when they assess a speaker's speech competence. In addition, this study tried to identify any noticeable patterns in the evaluation. Results showed that the three evaluation patterns were identified and labeled accordingly. The first was labeled the audience's attention grasping in which evaluators preferred to prioritize the speaker's ability to grasp audience attention by utilizing wits and humors and the ability to speak dynamically adapting audience responses. The second was labeled the trustworthy attitude in which they triaged the speaker's honest and trust and the ability to deliver a clear message with enthusiasm. The last was named the persuasive message content in which evaluators preferred to prioritize the logical, straightforward, and well constructed speech content containing examples, analogy, and metaphor. They also prioritized an extemporaneous delivery style and audience adaptation skills. In sum results suggested that audience members demonstrated their own prioritizing patterns when they assess a pubic speaker's speech competence. Implications and suggestions for future studies were discussed.
참고문헌 (34)
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