본문 바로가기
KERD
논문KCI 등재

스크린골프장 내부마케팅이 종사원의 직무만족, 조직몰입, 직무성과에 미치는 영향

The Effects of Internal Marketing in the Screen Golf Course Employees Job Satisfaction, Organizational Commitment, and Job Performance

김성운|김한철|조연서
대한산업경영학회 (Dae Han Society of Industrial Management)|2024.12|산업융합연구 (Journal of Industrial Convergence)|제22권 제12호|pp. 161-172|DOI https://doi.org/10.22678/JIC.2024.22.12.161

0

조회

0

다운로드

0

인용

0

참고문헌

키워드

조직몰입직무만족직무성과job satisfactionorganizational commitmentjob performance내부마케팅스크린 골프internal marketingscreen golf
주제분류학제간연구

초록

본 연구의 목적은 스크린골프장 종사원에 대한 내부마케팅 적용이 종사원들의 직무만족, 조직몰입, 직무성과에 어떠한 영향을 미치는지를 규명하고자 한다. 본 연구의 대상은 대구광역시와 경상북도 경산시에 위치하는 스크린골프장 종사원을 모집단으로 설정하였다. 조사대상자의 표집방법은 편의표본추출법을 이용하여 총 123명을 표집 인원으로 선정하였다. 본 연구는 스크린골프장 종사원의 내부마케팅 요인, 직무만족, 조직몰입, 직무성과를 통계적으로 규명하기 위하여 SPSS 21.0 Version을 이용하여 변인 간의 인과관계를 규명하기 위해 다중회귀분석을 실시하였다. 본 연구결과 첫째, 내부마케팅 요소 중 권한 위임과 교육 및 훈련이 직무 만족도에 긍정적인 영향을 미치는 것으로 나타났다. 둘째, 보상 시스템과 교육 및 훈련이 조직 몰입도에 긍정적인 영향을 미치는 것으로 확인되었다. 셋째, 교육 및 훈련, 보상 시스템, 근무 환경, 복리후생, 권한 위임이 직무성과에 긍정적인 영향을 미치는 것으로 나타났다. 넷째, 직무 만족도가 높을수록 직무성과도 높아진다는 결과를 얻었다. 다섯째, 조직 몰입도가 높아질수록 직무성과도 증가한다는 결과를 얻었다. 따라서 본 연구결과는 교육 및 훈련, 보상 시스템, 직원 복리후생, 권한 위임이 직무 성과를 향상시키기 위해 중요하다는 것을 발견하였다. 또한, 내부마케팅이 직원의 직무성과를 개선하고 직무 만족도 및 조직 몰입도를 증가시킬 수 있음을 시사한다. 이러한 결과는 스크린골프장 운영에 있어 내부마케팅 전략의 필요성을 강조한다.

Abstract

This study examines the influence of internal marketing on job satisfaction, organizational commitment, and job performance among employees in the screen golf industry. Targeting employees in Daegu Metropolitan City and Gyeongsan City, Gyeongsangbuk-do, a convenience sample of 123 participants was utilized, and data were analyzed through multiple regression analysis using SPSS Version 21.0. The findings reveal that delegation of authority and education and training significantly enhance job satisfaction, while both the compensation system and education and training positively affect organizational commitment. Additionally, the study identifies that education and training, compensation systems, work environment, welfare benefits, and delegation of authority collectively contribute to improved job performance. Importantly, higher levels of job satisfaction and organizational commitment correlate with enhanced job performance. These results highlight the essential role of internal marketing strategies in fostering employee performance, satisfaction, and commitment within screen golf facilities, suggesting implications for management practices aimed at optimizing organizational effectiveness.

참고문헌 (48)

  1. J. H. Lee, "The Structural Relationship among Satisfaction, Trust, Corporate Image, Brand Equity and Customer Loyalty of Screen Golf Users", The Korean Journal of Physical Education, 25(6), pp.805~823 (2016)
  2. 2017 Korean Golf Indicators, "Korea Golf Association", ~ (2018)
  3. J. H. Lee, "The Impact of Color Marketing of Golf Products on Brand Personality, Charisma, Awareness, and Purchase Intention", Journal of the Korean Society for Sport Science, 25(2), pp.597~609 (2016)
  4. S. C. Lim, "A Study on the Entry of Domestic Screen Golf into China", Master, pp.2009
  5. T. Y. Lee, "The Relationship among Lifestyle, Selection Attributes, Customer Satisfaction, and Repurchase Behavior of Screen Golf Customers", Journal of the Korean Contents Association, 11(11), pp.472~481 (2011)
  6. W. D. Kwon, "Analysis of Lifestyle Based on the Installation of Screen Golf and User Characteristics", Journal of Korean Society of Sport Science, 16(2), pp.299~309 (2007)
  7. G. H. Kim, "The Impact of the Lifestyle of Screen Golf Participants on Leisure Satisfaction", Journal of Korean Society of Sport Studies, 8(2), pp.273~282 (2010)
  8. S. Lim, "Structural Relationships among Lifestyle, Selection Attributes, and Intention to Revisit of Screen Golf Users", Journal of Korean Society of Sport Science, 22(1), pp.443~454 (2013)
  9. H. H. Kang, "The Impact of Service Quality of Screen Golf Facilities on Customer Satisfaction and Intention to Revisit", Journal of Korean Society of Sport Science, 19(4), pp.439~451 (2010)
  10. D. H. Jeong, "The Relationship among Internal Marketing, Internal Customer Satisfaction, and Customer Orientation in Sports Centers", Journal of Korean Society of Sport and Leisure Studies, 49(1), pp.221~229 (2012)
  11. K. K. Reardon, "Establishing a company wide customer orientation through persuasive internal marketing", Management communication quarterly, 3(3), pp.376~387 (1990)[DOI]
  12. J. D. Koo, "The Impact of Internal Marketing Level on Employees' Customer Orientation and Service Delivery Level", Tourism Research, 22(3), pp.125~141 (2007)
  13. Y. J. Lee, "Service Marketing" (2004), Hakyeonsa
  14. G. Boyne, "Competition and local government : A Public choice perspective", Urban studies, 33(4-5), pp.703~721 (1996)[DOI]
  15. G. D. Kang, "Measurement of internal service quality : Application of the SERVQUAL battery to internal service quality", Managing Service Quality, 12(5), pp.278~291 (2002)[DOI]
  16. H. S. Shin, "Internal Marketing Factors Affecting Organizational Identification of Hotel Employees", Journal of Tourism Studies, 24(1), pp.149~164 (2000)
  17. D. K. Park, "The Impact of Internal Marketing on Customer Orientation and Service Quality", Master, pp.2002
  18. J. S. Ahn, "A Study on Customer Orientation Based on Interpersonal Relationship Orientation of Hotel Employees", Journal of Tourism Management Research, 8(3), pp.183~202 (2004)
  19. J. H. Lee, "A Study on the Impact of Internal Marketing Factors on Performance : Focusing on Tourist Hotels in Gyeongju", Journal of Hotel Management Research, 9(1), pp.7~28 (2000)
  20. M. S. Lee, "The Impact of Corporate Social Responsibility Activities on Internal Customer Satisfaction and Organizational Commitment", Journal of Service Management, 11(4), pp.269~295 (2010)
  21. C. S. Lee, "The Impact of Internal Marketing on Organizational Effectiveness and Customer Orientation in Logistics Companies", Journal of Logistics Society, 19(2), pp.189~212 (2009)
  22. M. I. Abdullah, "Effects of internal service quality on nurses’ job satisfaction, commitment and performance : Mediating role of employee well-being", Nursing Open, 8(2), pp.607~619 (2021)[DOI]
  23. A. Rindfleisch, "Interfirm cooperation and customer orientation", Journal of Marketing Research, 40(4), pp.421~436 (2003)[DOI]
  24. D. H. Jeong, "The Relationship among Internal Marketing, Internal Customer Satisfaction, and Customer Orientation in Sports Centers", Journal of Korean Society of Sport and Leisure Studies, 49(1), pp.221~229 (2012)
  25. M. Rafiq, "Advances in the internal marketing concept: definition, synthesis and extension", Journal of services marketing, 14(6), pp.449~462 (2000)[DOI]
  26. Y. J. Yeo, "A Study on the Impact of Internal Marketing on Job Satisfaction, Organizational Commitment, and Customer Orientation: Focusing on Government-Funded Research Institutions", Doctor, pp.2008
  27. E. J. Kim, "The Impact of Internal Marketing Activities on Employee Job Satisfaction, Organizational Commitment, and Customer Orientation in Hotel Enterprises", Master, pp.2004
  28. D. H. Lim, "An Analysis of the Impact of Leadership of Administrative Organization Heads on Organizational Commitment and Job Satisfaction of Members : Focusing on Gyeong sangbuk-do Provincial Office", Master, pp.2013
  29. E. M. Jeong, "A Study on the Impact of Internal Marketing in Duty-Free Shops on Employee Job Satisfaction and Organizational Commitment", Master, pp.2009
  30. N. J. Allen, "The measurement and antecedents of affective, continuance and normative commitment to the organization", Journal of Occupational Psychology, 63, pp.1~18 (1990)[DOI]
  31. C. W. Lee, "A Study on the Impact of Organizational Communication on Job Satisfaction", Master, pp.2000
  32. S. K. Cha, "A Study on the Impact of Internal Marketing Factors in Nursing Organizations on Nurses' Job Satisfaction and Organizational Commitment", Master, pp.2000
  33. M. H. Kang, "Structural Relationships among Emotional Intelligence, Job Satisfaction, Organizational Commitment, and Organizational Loyalty of Members", Journal of Corporate Education, 13(2), pp.111~135 (2011)
  34. J. A. Choi, "The Impact of Organizational Socialization Strategies in Hotel Enterprises on Pride, Job Attitude, and Hotel Organizational Loyalty", Doctor, pp.2013
  35. J. C. Anderson, "Structural equation modeling in practice : A review and recommended two-step approach", Psychological bulletin, 103(3), pp.411~ (1988)[DOI]
  36. Y. J. Choi, "The Impact of Internal Marketing and Job Stress in the Beauty Industry on Job Satisfaction and Customer Orientation", Doctor, pp.2017
  37. Y. H. Park, "The Impact of Internal Marketing on Organizational Commitment and Job Satisfaction in Professional Dance Companies", Master, pp.2016
  38. Y. J. Yang, "The Impact of Internal Marketing on Organizational Commitment and Turnover Intentions of Hotel Bakery Employees", Master, pp.2017
  39. M. J. Lee, "The Impact of Internal Marketing on Organizational Commitment and Client Orientation of Caregivers in Long-Term Care Facilities", Master, pp.2016
  40. B. Y. Lee, "The Impact of Internal Marketing in Travel Agencies on Organizational Commitment, Organizational Citizenship Behavior, and Customer Orientation", Journal of Customer Satisfaction Management, 13(3), pp.19~38 (2011)
  41. J. C. Yoo, "Causal Relationships among Service Quality(SERVQUAL), Customer Satisfaction, and Repurchase Intention in Golf Courses", Journal of the Korean Society for the Study of Physical Education, 41(1), pp.295~311 (2010)
  42. C. G. Kang, "The Impact of Internal Marketing in Hospitals on Customer Orientation and Loyalty", Journal of the Korean Society for Content Studies, 16(2), pp.174~185 (2016)
  43. Y. A. Lee, "The Relationship between Internal Marketing and Satisfaction in Dance Performing Arts Organizations and Audience Satisfaction and Loyalty", Doctor, pp.2012
  44. S. Y. Kim, "The Impact of Organizational Justice Perception of Organizational Members on Job Satisfaction and Organizational Loyalty : Focusing on Employees in Korean Automotive Parts Companies", Master, pp.2017
  45. S. S. Seo, "A Study on the Impact of Ethical Leadership in Hotel Kitchens on Organizational Trust, Job Satisfaction, and Employee Loyalty", Master, pp.2015
  46. T. H. Kim, "The Impact of Job Value and Organizational Commitment of Non-Regular Hotel Employees on Job Satisfac-tion and Loyalty", Northeast Asia Tourism Research, 8(4), pp.91~109 (2012)
  47. M. H. Kang, "Exploring the Structural Relationships among Emotional Intelligence, Job Satisfaction, Organizational Commitment, and Organizational Loyalty of Organizational Mem-bers", Journal of Corporate Education, 13(2), pp.111~135 (2011)
  48. W. Chiu, "Internal marketing, organizational commitment, and job performance in sport and leisure services, Sport", Business and Management, 10(2), pp.105~123 (2020)[DOI]

관련 논문AI추천

골프장의 내부마케팅이 고객만족 및 직무몰입의 매개효과에 따른재방문의도에 미치는 영향박장진인문사회 21 · 인문사회 212022 · 제13권 제6호택시회사에서의 내부마케팅 활동이 직무만족과 조직몰입에 미치는 영향: 강원지역을 중심으로김정원, 정계영대한경영정보학회 · 경영과 정보연구2012 · 제31권 제3호골프리조트의 내부마케팅, 조직신뢰, 조직시민행동 및 고객지향성 간 영향관계 연구이종현관광경영학회 · 관광경영연구2021 · 제25권 제4호관광리조트 종사원의 직무만족과 직무성과 향상 및 이직감소에 영향을 미치는 내부마케팅 요인에 관한 연구권점옥관광경영학회 · 관광경영연구2014 · 제18권 제3호내부마케팅이 직무만족, 조직몰입 및 고객지향성에 미치는 영향 : 공공연구기관에 대한 탐색적 접근여용재, 최호규한국상업경영학회 · 상업경영연구2008 · 제21권 내부마케팅이 직무만족, 조직몰입, 재무적성과에 미치는 영향정덕화한국지식정보기술학회 · 한국지식정보기술학회 논문지2022 · 제17권 제5호

이 간행물의 다른 논문 (21건)

텍스트마이닝을 활용한 전공자율선택제 관련 사회적 인식 분석전은정pp. 1-11Research and Trends in Entrepreneurship Utilizing Generative AI and Big Data Analytics박은미pp. 13-22대학생의 인공지능 윤리의식에 관한 실증연구백현기pp. 23-36LDA 토픽모델링을 활용한 미래감염병 관리 방안 분석정재림pp. 37-43서비스 로봇의 서비스품질이 고객 경험에 미치는 영향조상리, 배진현pp. 45-55
원문 보기