지상파방송사 외주정책 성과 평가: 독립제작사 육성과 프로그램 편성 평가를 중심으로

Abstract

It marks 18 years since 1991 when the launch of policy on terrestrial broadcasters to commission independent production companies as means to encourage content distribution and multiplicity in programs. This study is to investigate whether the Commissioning policies achieved its goals and if it failed, it should have been analyzed and discussed for the implementation of a new and better version. Methods of study include analyzing published works on commissioning markets, collected materials from Report on Current Broadcasting Industry in Korea. And, For more in-depth analysis of these materials, interviews have also been performed. The results of Commissioning Policies can be divided as follows. First, on the marketability side, terrestrial broadcaster's increased expenditure on program commissioning brought an increase in the market size and number of independent production companies. However, companies overcrowded the market and struggled with trivial income. Secondly, in terms of the program's quality improvement, rather than creating multiplicity in programs by independent producers, they hired so-called "star directors" from broadcasters. In addition, according to research, while it seems commissioned programs are being programmed in prime time slots, in fact, most of the commissioned programs were centered around drama programs. Based on these studies, although there are minor achievements, it is difficult to say the commissioning policy had a successful outcome. With current struggles by terrestrial broadcasters and independent production companies, it is a right time to revisit the commissioning policies.