외주정책과 콘텐츠 산업의 변화

Abstract

This study tries to assess Korea's independent production quota policy which began in 1991. This paper deals with three factors of independent production market, broadcasting production system, and contents industry structure. On the one hand, independent production quota policy contributes to the development of contents production industry in Korea. This policy diversifies contents production industry by promoting small production capital. It also enlarges contents market by producing broadcasting contents outside broadcasting companies. The number of contents producers and revenues are growing. However, on the other hand, this policy brings about change of contents production system. It affects programming and market players to a large extent. In drama genre, for example, the growth of production cost distorts production system in that main actors' fees skyrocket and demand indirect advertisement to compensate for high production cost. Intellectual copyrights must be decided by whoever is real creator of program contents. Independent production quota policy was initiated at the terrestrial broadcasters' monopoly era when only a handful of them dominated broadcasting market. In the convergence age, however, this policy is becoming old-fashioned and confronts innovation. Independent production policy should change from keeping quota to promoting quality. The goal of independent production policy should be altered in line with protection of public service and development of broadcasting industry.