매장에서 공간구조 분석 및 소비자 동선 분석과 매출과의 관계성 연구

Abstract

The aim of this study was to analyze the spatial structure of furniture stores and the passage ways of consumers in the actual stores, to find out their relation to the sales of the displayed products. First, in case display stores, where furniture is displayed in sets, the main passage way has a high unity and visibility, Second, the result of observing the characteristics of the display according to the unity level showed that the sales of the mid/lower price products were higher when the approachability was good, Third, as for display characteristics according to visual openness, the flagship products and trendy products on the first and second floor were all displayed to enhance the visibility. I was able to find out that the spatial approachability and visibility determined the structural characteristics of the space, and that this is closely related to the sales and the characteristics of the products at the store. Also, the study proves that the spatial approachability and visibility can be useful in increasing the utility of the spatial design by being used interrelatedly.