백화점 공간의 전회에 따른 주시특성 변화에 관한 연구

Abstract

This study was planned to analyze how the space observation changes depending on the position of display at stores and the way for the space to be seen. The images of the space at women’s cosmetic section in a department store were rotated for the comparison of “Original Image” with “Rotated Image” so as to find out how the observation characteristics of the space structure which is the same but look different would be changed. The central fovea were applied as a feature of visual perception so that the process for the space of department stores to be parted into three sections could be organized. The ranges of observation frequencies and observation intensities shown at images were set up for analysis. The followings are the conclusions from this study. First, while the observation features found at observation intensities shows that the both sides of rotated images were seen identical, the original image was found to have higher observation intensity on the left side, which enabled to confirm that even the identical images will have different observation features depending on how they are shown. Secondly, the estimation of the features of subjects’ observation intensity showed that while the intensity on the left shop of the original images is dominant, that of each subject on each shop varies at the rotated images. Third, the left shop had complicated images but the right one had a display with simple whitish colors. The analysis of observation intensities indicated that the left complex shop is of dominant observation. Fourth, the selling space occupying the right shop, even though its space had been rotated, was not subject to any change of the dominant observation, but when the left shop was observed as an original space, there was more dominant observation. As stated in the introduction, it was confirmed that the rotation of the same images make the observation features different and that such situation is actually being applied in surroundings. Accordingly, this study is substantially meaningful in that such facts have been confirmed with the observation test with the objects of spaces.