공간구조 특성이 복합 상업시설 매출에 미치는 영향
Influences of Spatial Configuration on Sales in Complex Commercial Facility
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초록
The objective of this study is to investigate the influences of the spatial configuration on sales of tenants in Complex Commercial Facility. One of the representative large Complex Commercial Facility in Seoul was selected as the study area. This study analyzes the indoor space using space syntax and then investigates the relationship between spatial configuration value and sales of store. The results of the study are that first, spatial configuration of the Complex Commercial Facility has an effect on a sales. Second, total integration value that explains accessibility and visibility of store has a positive influence on the increase of sales. Third, the effects of spatial configuration on sales are varied depending on tenants’ characteristics and it would be carried out how to organize the tenants. Thus, this study indicates that the rental value and sales prediction would be evaluated in the stage of planning of complex commercial facility by understanding visitor’s behavior applying spatial configuration. Furthermore, this study is significant in terms of analyzing the configuration of indoor space using the real sales data base by visual analysis based on spatial analysis model.
Abstract
The objective of this study is to investigate the influences of the spatial configuration on sales of tenants in Complex Commercial Facility. One of the representative large Complex Commercial Facility in Seoul was selected as the study area. This study analyzes the indoor space using space syntax and then investigates the relationship between spatial configuration value and sales of store. The results of the study are that first, spatial configuration of the Complex Commercial Facility has an effect on a sales. Second, total integration value that explains accessibility and visibility of store has a positive influence on the increase of sales. Third, the effects of spatial configuration on sales are varied depending on tenants’ characteristics and it would be carried out how to organize the tenants. Thus, this study indicates that the rental value and sales prediction would be evaluated in the stage of planning of complex commercial facility by understanding visitor’s behavior applying spatial configuration. Furthermore, this study is significant in terms of analyzing the configuration of indoor space using the real sales data base by visual analysis based on spatial analysis model.
참고문헌 (12)
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