전통공연예술의 외래 관광객 유치를 위한 상품화 방안

Abstract

The main purpose of this research is to suggest structuring and development direction of commercialization of Korean traditional performing art There is little discussion about commercialization of Korean traditional performing art of all time. There were 7.8million people who visited Korea in 2009 and this number has been increasing 4 % on average during the past ten years. In recent years tourism products related to traditional performing art in many countries has became popular. In korea, performing art focused on nonverbal performance like “Nanta” and “Jump” has revitalized. But many regulations of supply market and insufficient information of demand market make market’s growth get slow. lately government and public institutions have carried out demand research for tourism products related to traditional performing art. This is a great help and good information to study the development of performance tourism. This study provides more detailed informations through the analysis of market research on demand and supply of performance tourism conducted by government. Also product’s list and conditions of performance tourism, the survey result on foreign audience’s satisfaction and data on country and character of the foreigners who saw performances are provided by this research. Base on this, meaningful ways for market segmentation and performing art’s development are suggested. Also because this research is to introduce domestic and foreign cases of traditional performing art, it will be useful to other research workers