한류문화가 재일코리안 기업가의 행복도에 미친 영향 연구

Abstract

The purpose of this study is to verify the findings of a survey regarding whether Korean Wave (Hallyu) had made an effect on Korean-Japanese entrepreneurs’ happiness. Analysis results are based on 184 data collected from the survey on Korean-Japanese entrepreneurs living in Tokyo, Japan. This study found that Korean-Japanese entrepreneurs have a different perception of both happiness and the influence of Hallyu depending on demographic characteristics such as age, sex, place of birth, marital status, educational level, and residence period in Japan. We also studied how general happiness and the influence of Hallyu impacted subjective happiness. As a result, 'accomplishment and self-acceptance' and 'change in the consciousness of Korean-Japanese' were identified as determinants of subjective happiness. Korean-Japanese entrepreneurs feel happiness through the success of the company. Through positive and active attitudes about Hallyu they can overcome the discrimination and exclusion of Japanese society. However, according to the political situation of Japan their happiness can be easily collapsed. Therefore, a research on whether the Korean-Japanese entrepreneurs' happiness is transformed by anti-Korean Wave protest is needed.