오노마토피아의 표현기능 ― 상품광고문을 중심으로 ―
Functions of Expression in Onomatopoeia
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참고문헌
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초록
The purpose of this study is to investigate the characteristics of Onomatopoeia in Japanese texts and how they are being used. Onomatopoeia is frequently used in fields that vividly depict sounds, emotions, and senses along with spoken functions in everyday life, and is used in advertising, newspapers, and magazines that are limited in time and space . Onomatopoeia has various stereotypes, and the different forms of “Sokuon(ツ), Hatsuon(ン),and Rion(リ) contain morphological stability and implication meaning that they communicate contents that appeal to consumers in a short time It is a very effective vocabulary group. It is also responsible for realizing the abstract situation without special descriptors in describing the product, and recognizing the product quality or pattern in detail. The finished product in this form is said to have maximized the advertising effect on the product by utilizing the visual characteristics of the kanji, which is an idiomatic character representing some form, while using the characteristic of the syllabic character of Hiragana, Can be. Thus, the vocabulary group of Onomatopoeia is used not only in the surrounding group but also in everyday language life in the Japanese vocabulary system, and is a vocabulary group which can not be missed as a key expression means in the advertising sentence.
Abstract
The purpose of this study is to investigate the characteristics of Onomatopoeia in Japanese texts and how they are being used. Onomatopoeia is frequently used in fields that vividly depict sounds, emotions, and senses along with spoken functions in everyday life, and is used in advertising, newspapers, and magazines that are limited in time and space . Onomatopoeia has various stereotypes, and the different forms of “Sokuon(ツ), Hatsuon(ン),and Rion(リ) contain morphological stability and implication meaning that they communicate contents that appeal to consumers in a short time It is a very effective vocabulary group. It is also responsible for realizing the abstract situation without special descriptors in describing the product, and recognizing the product quality or pattern in detail. The finished product in this form is said to have maximized the advertising effect on the product by utilizing the visual characteristics of the kanji, which is an idiomatic character representing some form, while using the characteristic of the syllabic character of Hiragana, Can be. Thus, the vocabulary group of Onomatopoeia is used not only in the surrounding group but also in everyday language life in the Japanese vocabulary system, and is a vocabulary group which can not be missed as a key expression means in the advertising sentence.
참고문헌 (20)
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