본문 바로가기
KERD
논문KCI 등재

외국인의 의료관광 유형에 따른 의료산업 경쟁전략

A Study on the Competitive Strategy of Hospital Industry by the Foreigner's Medical Tourism Types

0

조회

0

다운로드

2

인용

0

참고문헌

키워드

초록

Tried to design servitization strategy model of medical tourism based on foreigner's decision making of hospital selection type. Theoretical approach which included medical tourism and selection attribute of hospital objective, servitization, was reviewed to design medical tourism servitization strategy . Servitization strategy model of medical tourism was configured multi dimentions that consisted of applied stage, target market and level, determined factors, and the strategic tools of servitizaton by the strategy types. Three types of medical tourism servitization strategy model - P2H, H2H, B2H - was derived for practical implementation of hospital.

Abstract

Tried to design servitization strategy model of medical tourism based on foreigner's decision making of hospital selection type. Theoretical approach which included medical tourism and selection attribute of hospital objective, servitization, was reviewed to design medical tourism servitization strategy . Servitization strategy model of medical tourism was configured multi dimentions that consisted of applied stage, target market and level, determined factors, and the strategic tools of servitizaton by the strategy types. Three types of medical tourism servitization strategy model - P2H, H2H, B2H - was derived for practical implementation of hospital.

참고문헌 (48)

  1. 강재정, "의료관광목적지 선택요인의 인구통계학적 차이분석에 관한 탐색적 연구", 관광·레저연구, 20(4), pp.139~159 (2008), 한국관광.레저학회
  2. 김민철, "AHP를 이용한 제주지역 의료관광 분야의우선순위분석에 관한 연구", 관광연구, 22(4), pp.281~300 (2008), 대한관광경영학회
  3. 김성섭, "국제관광산업 경쟁력 강화를 위한 의료관광 시장 분석 및 선호하는 의료관광상품 분석", 관광연구, 25(2), pp.357~377 (2010), 대한관광경영학회
  4. 김이향, "방한 일본 여성관광객의 의료관광 선택속성에 관한 연구", 제63차 제주학술심포지엄 발표논문, pp.480~489 (2008)
  5. 노정철, "관광산업의 블루오션 창출을 위한 의료관광 활성화 방안에 관한 연구: 대구지역을 중심으로", 관광연구, 23(4), pp.219~237 (2009), 대한관광경영학회
  6. 손대현, "Health Tourism 이용자의 추구편익 분석", 관광레져연구, 12(2), pp.69~80 (2001)
  7. 강원도 의료관광산업 활성화를 위한 기초연구, "유승각", 강원발전연구원, ~ (2009)
  8. 유지윤, "의료관광 참여의도에 대한 비교문화 연구: 한․중․일 제주 방문객을 대상으로", 관광학연구, 33(3), pp.187~204 (2009), 한국관광학회
  9. 유지윤, "의료와 관광의 복융합 촉진을 위한 한중일 관광객의 의료관상 선호도 분석 연구", 부산 국제관광학술대회 발표자료, pp.335~355 (2008)
  10. 유태규, "의료관광 선도국의 보건의료시스템의 거버넌스 구축형태 - B. Guy Peters의 4가지 정부모형을 중심으로-", 한국공공관리학보, 23(4), pp.257~280 (2009), 한국공공관리학회
  11. 이은미, "대구시 의료관광 선택속성과 활성화 방안", 관광연구, 24(2), pp.109~125 (2009), 대한관광경영학회
  12. 이호길, "의료서비스 품질이 의료고객 만족과 지속가능한 의료관광에 미치는 영향", 관광연구, 25(3), pp.279~296 (2010), 대한관광경영학회
  13. 기술과 서비스의 결합을 통한 서비스 산업 혁신 전략, "정병렬", 과학기술정책연구원, ~ (2007)
  14. 홍현아, "한국의료관광산업의 활성화를 위한 관광개발에 관한연구", 석사, pp.2007
  15. 황여임, "한국 의료관광시장 확대를 위한 마케팅 전략에 관한 연구-외국인 관광객 유치 중심", 석사, pp.2005
  16. Anderson, J., "Capturing the value of supplementary services", Harvard Business Review, pp.75~83 (1995)
  17. Apte and Nath, "The size, structure and growth of the US Information economy", ~ (2004)
  18. Baines, T.S., "The servitization of manufacturing : A review of literature and reflection on future challenges", Journal of Manufacturing Technology Management, 20(5), pp.547~567 (2009)
  19. Baines,T.S., "State-of-the-art in product-service systems", IMechE Proc. IMechE (2007)
  20. Brax, S., "A manufacturer becoming service provider – challenges and a paradox", Manufacturing Service Quality, 15(2), pp.142~156 (2005)
  21. Cohen, M.A., "Winning in the after market", Harvard Business Review (2006)
  22. Connel, J., "Medical tourism: Sea, sun, sand and surgery", Tourism Management, 27(6), pp.1093~1100 (2006)
  23. Coyne, K., "Beyond service fads–meaningful strategies for the real world", Sloan Management Review, 30(4), pp.69~76 (1989)
  24. Davies, A., "Moving base into high-value integrated solutions: a value stream approach", Industrial and Corporate Change, 13(5), pp.727~756 (2004)
  25. Davies, A., "Charting a path towards integrated solutions", MIT Sloan Management Review, 43(7), pp.39~48 (2006)
  26. Desmet, S., "Servitization: or why services management is relevant for manufacturing environments. in: Services Management: An Integrated Approach" (2003), Pearson Education
  27. Fitzsimmons and Fitzsimmons, "Service Management", ~ (2006)
  28. Galbraith, J., "Organising to deliver solutions", Organizational Dynamics, 13(2), pp.194~207 (2002)
  29. Gebauer, H., "An investigation of the relationship between behavioural processes, motivation, investments in the service business and service revenue", Industrial Marketing Management, 36, pp.337~348 (2007)
  30. Gebauer, H., "Behavioural implications of the transition process from products to services", Journal of Business & Industrial Marketing, 20(2), pp.70~80 (2005)
  31. Gebauer, H., "Overcoming the service paradox in manufacturing companies", European Management Journal, 23(1), pp.14~26 (2004)
  32. Gebauer, H., "Success factors for achieving high service revenues in manufacturing companies", Benchmarking: An International Journal, 13(3), pp.374~386 (2006)
  33. Goodrich, J. N., "Health-care tourism: an exploratory study", Tourism Management, 7(3), pp.217~222 (1987)
  34. Lewis, M., "Beyond products and services: opportunities and threats in servitization", paper presented at IMS Intl. Forum (2004)
  35. Martin, C., "Restructuring towards a service orientation", International Journal of Service Industry Management, 3(1), pp.25~38 (1992)
  36. Miller, D., "The problem of solutions: balancing clients and capabilities", Business Horizons, pp.3~12 (2002)
  37. Oliva, R., "Managing the transition from products to services", International Journal of service Industry Management, 14(2), pp.1~10 (2003)
  38. Quinn, J., "Beyond products: services-based strategy", Harvard Business Review, 68, pp.58~67 (1990)
  39. Ren, G., "Servitization in manufacturing companies", paper presented at 16th Frontiers in Service Conference (2007)
  40. Robinson, T., "Differentiation through service: a perspective from the commodity chemicals sector", Service Industries Journal, 22(3), pp.149~166 (2002)
  41. Samli, A.C., "What pre-sale and post-sale services do you need to be competitive", Industrial Marketing Management, 21, pp.33~42 (1992)
  42. Tellus Institute, "Servicizing: The Quiet Transition to Extended Product Responsibility" (1999), Tellus Institute
  43. Vandermerwe, S., "Servitization of business: adding value by adding services", European Management Journal, 6(4), pp.211~225 (1988)
  44. Verstrepen, S., "Servitization in the automotive sector: creating value and competitive advantage through service after sales, Global Production Management", pp.538~545 (1999), Kluwer Publishers
  45. Through-life management: the provision of integrated customer solutions by aerospace manufacturers, "Ward, Y.", University of Bath, ~ (2005)
  46. Windahl, C., "Developing integrated solutions: the importance of relationships within the network", Industrial Marketing Management, 35(7), pp.806~818 (2006)
  47. Windahl, C., "Manufacturing firms and integrated solutions: characteristics and implications", European Journal of Innovation Management, 7(3), pp.218~228 (2004)

관련 논문AI추천

이 간행물의 다른 논문 (6건)