외국인 환자의 국내 의료관광 상품만족도에 관한 연구-의료서비스 분야별 차이검증을 중심으로-
A Study on Foreign Patient's Satisfaction Level with Domestic Medical Tourism Product -Focused on the Gap Verification of Medical Service Fields-
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The objectives of this study are to investigate foreign patients' satisfaction levels with domestic medical tourism products. To achieve these objectives, as a conceptual framework of the study, the concept and definition of medical service, and medical service quality and satisfaction were reviewed, and the empirical studies on the satisfaction levels of foreign patients who have received domestic medical or health care services were conducted. According to the findings of this study, the following suggestions were presented to the domestic healthcare and medical institutions. First, domestic healthcare and medical institutions, especially small private hospitals and clinics are required to improve and equalize their overall service qualities including service mind and communication skill of medical team and other employees, medical and other facilities, service procedures and costs through comparing with domestic and overseas advanced healthcare and medical institutions' those. Second, dermatology clinics which were low estimated comparatively in satisfaction level should try to enhance their overall service qualities continually by comparing with other departments', and health spa need to improve employees' communication skills.
Abstract
The objectives of this study are to investigate foreign patients' satisfaction levels with domestic medical tourism products. To achieve these objectives, as a conceptual framework of the study, the concept and definition of medical service, and medical service quality and satisfaction were reviewed, and the empirical studies on the satisfaction levels of foreign patients who have received domestic medical or health care services were conducted. According to the findings of this study, the following suggestions were presented to the domestic healthcare and medical institutions. First, domestic healthcare and medical institutions, especially small private hospitals and clinics are required to improve and equalize their overall service qualities including service mind and communication skill of medical team and other employees, medical and other facilities, service procedures and costs through comparing with domestic and overseas advanced healthcare and medical institutions' those. Second, dermatology clinics which were low estimated comparatively in satisfaction level should try to enhance their overall service qualities continually by comparing with other departments', and health spa need to improve employees' communication skills.
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