국내 의료관광의 의료서비스 접점요인에 관한 탐색적 연구
An Exploratory Study on Medical Service Encounter Factors of Medical Tourism in Korea
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초록
The purpose of this study was to respond to quantitative growth as well as contribute to qualitative growth in Korean medical tourism, and so concretely derive medical service encounter factors so as to measure medical service quality perceived at medical service encounter. For this purpose, this study briefly examined the current state of Korean medical tourism, and reviewed medical service and medical service encounter through the discussion of preceding studies. As a result, this study could confirm that there has been not much research on medical service encounter factors. Thus, this study derived 31 medical service encounter items used for evaluating medical service encounter levels over the subjects of foreign patients visiting Korea, and so investigated their fit as a measurement item by the expert group. According to the results of this study, among 31 items, the lowest mean value was 3.86 points out of 5, whereas the highest mean value was 4.71 points.
Abstract
The purpose of this study was to respond to quantitative growth as well as contribute to qualitative growth in Korean medical tourism, and so concretely derive medical service encounter factors so as to measure medical service quality perceived at medical service encounter. For this purpose, this study briefly examined the current state of Korean medical tourism, and reviewed medical service and medical service encounter through the discussion of preceding studies. As a result, this study could confirm that there has been not much research on medical service encounter factors. Thus, this study derived 31 medical service encounter items used for evaluating medical service encounter levels over the subjects of foreign patients visiting Korea, and so investigated their fit as a measurement item by the expert group. According to the results of this study, among 31 items, the lowest mean value was 3.86 points out of 5, whereas the highest mean value was 4.71 points.
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