병원 푸드 코트에 관한 사례 연구
A case study of hospital food court
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초록
This study aims at providing marketers the useful clues to understand customers' selection attitude behavior of hospital food court. A case study examined yangsan busan university Hospital in the food court, korea. Data were collected from the hospital employees, patients, visitors. A result of analysis of the main for selecting a food court and the utility of each attribute, the most important factor comes price(+2.67), quality of food(+2.67), hygiene(+2.16), quality of service(+1.66), ambiance(+1.33) in that order. these result show that customers'(employees, patients, visitors) preference for food court is korean food.
Abstract
This study aims at providing marketers the useful clues to understand customers' selection attitude behavior of hospital food court. A case study examined yangsan busan university Hospital in the food court, korea. Data were collected from the hospital employees, patients, visitors. A result of analysis of the main for selecting a food court and the utility of each attribute, the most important factor comes price(+2.67), quality of food(+2.67), hygiene(+2.16), quality of service(+1.66), ambiance(+1.33) in that order. these result show that customers'(employees, patients, visitors) preference for food court is korean food.
참고문헌 (4)
- Martin Fishbein, "An Investigation of the Relationships Between Beliefs about an Object and the Attitude Toward That Object", Human Relations, 16, pp.233~240 (1963)
- Filiatrault, Pierre, "The Impact Of Situational Factors On The Evaluation Of Hospitality Service", Journal of Travel research, 26(4), pp.29~37 (1988)
- Frank M. Bass, "An Attitude Model for the Study of Brand Preference", Journal of Marketing Research, 9, pp.93~96 (1972)
- 김광지, "컨조인트 분석을 통한 한식업소 컨셉 개발에 관한 연구: 아침외식산업시장을 중심으로", 관광학연구, 31(5), pp.319~336 (2007), 한국관광학회