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데스티네이션 경쟁력이 컨벤션 개최에 미치는 영향 실증연구

Empirical research on the impact of destination competitiveness on convention

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한국마이스관광학회 (Korea MICE Tourism Society)|2017.03|MICE관광연구 (JOURNAL OF MICE & TOURISM RESEARCH)|제17권 제1호|pp. 131-150

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참고문헌

키워드

경쟁력CompetitivenessDestinationConvention컨벤션목적지국가여행및관광경쟁력T&TC

초록

This study is aimed to analyse the national competitiveness through the number of convention held that is known to require comprehensive capacity of destination. This paper has three major performances: to review the published studies on destination competitiveness: to extract an proper set of key success factors identified to determine destination competitiveness mainly referring to Travel and Tourism Competitiveness Report published by World Economy Forum. To analyse the relationship between the number of convention held and destination competitiveness, it is measured by regression. The result shows that the factors of accessibility, cultural and natural resources, tourism infrastructure and environment have positive effect on the number of convention held of 67 countries. Though the following other results vary on continents, convention players(countries), accessibility, cultural and natural resources, are interpreted critical factors among destination competitiveness factors.

Abstract

This study is aimed to analyse the national competitiveness through the number of convention held that is known to require comprehensive capacity of destination. This paper has three major performances: to review the published studies on destination competitiveness: to extract an proper set of key success factors identified to determine destination competitiveness mainly referring to Travel and Tourism Competitiveness Report published by World Economy Forum. To analyse the relationship between the number of convention held and destination competitiveness, it is measured by regression. The result shows that the factors of accessibility, cultural and natural resources, tourism infrastructure and environment have positive effect on the number of convention held of 67 countries. Though the following other results vary on continents, convention players(countries), accessibility, cultural and natural resources, are interpreted critical factors among destination competitiveness factors.

참고문헌 (40)

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