컨벤션 개최지 선택속성에 대한 참가자 만족이 관광 이미지와 재방문 의도에 미치는 영향 - 경주화백컨벤션센터를 중심으로 -
A study on Participants' satisfaction of the Convention Destination Attributes Influencing Tourism Image and Intention to Revisit
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참고문헌
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초록
Convention destination attributes influence on participants to make a decision to attend the meetings. Most research of convention destination attributes in Korea has been studied by various researchers; however, it did not have any impact on the balance of regional development. The following research is to analyze how Gyeongju Hwabaek International Convention Center(the following, HICO) provides an informative basic data on promoting Gyeongju‘s image as an international convention city. This study targeted the participants of the 7th World Water Forum in HICO. Among the 217 questionaries, 201 copies were collected and analyzed. The results reveal that the satisfaction of the participants influences tourism image and the intention to revisit. This research will serve as an important basis to meet the expectations of the targeted future participants of the HICO.
Abstract
Convention destination attributes influence on participants to make a decision to attend the meetings. Most research of convention destination attributes in Korea has been studied by various researchers; however, it did not have any impact on the balance of regional development. The following research is to analyze how Gyeongju Hwabaek International Convention Center(the following, HICO) provides an informative basic data on promoting Gyeongju‘s image as an international convention city. This study targeted the participants of the 7th World Water Forum in HICO. Among the 217 questionaries, 201 copies were collected and analyzed. The results reveal that the satisfaction of the participants influences tourism image and the intention to revisit. This research will serve as an important basis to meet the expectations of the targeted future participants of the HICO.
참고문헌 (28)
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