전시업체의 전시회 참여성과에 영향을 미치는 요인에 관한 연구-국제관광전시회 및 나노융합대전을 중심으로-
A study on the Factors affecting Participation Performance of Exhibitor: Focused on the Korea World Travel Fair and Nano Korea 2013
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초록
The objectives of the this study are to suggest useful directions for the development of domestic exhibition industry through investigating and analyzing exhibitors' comprehensive perceptions regarding participation of exhibition. To achieve these objectives, as a conceptual framework of the study, participation performance of exhibition, exhibition choice attributes and exhibition quality were reviewed, and the empirical studies on the opinions of exhibitors who participated in the 26th Korea World Travel Fair and Nano Korea 2013 were conducted. According to the findings of this study, the factor affecting 'sales performance' of exhibition participation performance was 'internal factor' of exhibition choice attribute, and the factors affecting 'performance except sale' of exhibition participation performance were 'internal factor' and 'external factor' of exhibition choice attribute. And no differences exist in participation performance of exhibition in accordance with exhibitors' characteristics.
Abstract
The objectives of the this study are to suggest useful directions for the development of domestic exhibition industry through investigating and analyzing exhibitors' comprehensive perceptions regarding participation of exhibition. To achieve these objectives, as a conceptual framework of the study, participation performance of exhibition, exhibition choice attributes and exhibition quality were reviewed, and the empirical studies on the opinions of exhibitors who participated in the 26th Korea World Travel Fair and Nano Korea 2013 were conducted. According to the findings of this study, the factor affecting 'sales performance' of exhibition participation performance was 'internal factor' of exhibition choice attribute, and the factors affecting 'performance except sale' of exhibition participation performance were 'internal factor' and 'external factor' of exhibition choice attribute. And no differences exist in participation performance of exhibition in accordance with exhibitors' characteristics.
참고문헌 (29)
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