전시 개최지 선택 속성이 전시자의 만족 및 충성도에 미치는 영향에 관한 연구
A study of the effect of exhibition destination selection attributes on the exhibitors' satisfaction and loyalty
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This study reviewed the effect of exhibition destination selection attributes on the exhibitors' satisfaction and loyalty. It's the point of the need of marketing strategy about host facilities and host destination, relating to exhibitor's destination selection. First, this study investigated the effect of five exhibition destination selection attributes on exhibitors' satisfaction. As a result of first, host destination's traffic and sleeping accommodations /exhibition cost pay regard to exhibitor's satisfaction. Second, this study examined the effect of five exhibition destination selection attributes on the exhibitors' loyalty. As a result of second, host destination's overnight accommodations/exhibition cost and facilities' operation pay attention to exhibitor's loyalty. Third, this study inquired the effect of exhibitors' satisfaction on the exhibitors' loyalty. As a result of third, exhibitors' satisfaction is mindful of exhibitors' loyalty. Finally, with these results, this study presented the marketing application plans of exhibition destination.
Abstract
This study reviewed the effect of exhibition destination selection attributes on the exhibitors' satisfaction and loyalty. It's the point of the need of marketing strategy about host facilities and host destination, relating to exhibitor's destination selection. First, this study investigated the effect of five exhibition destination selection attributes on exhibitors' satisfaction. As a result of first, host destination's traffic and sleeping accommodations /exhibition cost pay regard to exhibitor's satisfaction. Second, this study examined the effect of five exhibition destination selection attributes on the exhibitors' loyalty. As a result of second, host destination's overnight accommodations/exhibition cost and facilities' operation pay attention to exhibitor's loyalty. Third, this study inquired the effect of exhibitors' satisfaction on the exhibitors' loyalty. As a result of third, exhibitors' satisfaction is mindful of exhibitors' loyalty. Finally, with these results, this study presented the marketing application plans of exhibition destination.
참고문헌 (34)
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