국제관광전시회 참여업체의 재 참여의사에 영향을 미치는 요인
The Factors Affecting Reparticipation Intention of International Tourism Show's Exhibitor
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The objective of this study is to suggest useful directions for domestic exhibition organizers through investigating and analyzing the factors affecting reparticipation intention of international tourism show's exhibitor. To achieve the objective, as conceptual framework of the study, the literature on tourism exhibition and the factors affecting reparticipation intention of exhibition were reviewed, and the empirical study on exhibitors' perception of international tourism exhibitions about reparticipation intention of exhibition was conducted. According to the findings of this study, the following suggestions were presented to domestic exhibition organizers. First, exhibition organizers are needed to try to induce noted institutions and companies in tourism field to participate their exhibitions, and to promote them through various media in order for the exhibitors to achieve participation results. Second, it is necessary for exhibition organizers to benchmark foreign renowned exhibitions to enhance operation and facility quality of their exhibitions. Third, exhibition organizers are needed to try to host noted exhibitions, and to increase their reputation as exhibition organizer and maintain it.
Abstract
The objective of this study is to suggest useful directions for domestic exhibition organizers through investigating and analyzing the factors affecting reparticipation intention of international tourism show's exhibitor. To achieve the objective, as conceptual framework of the study, the literature on tourism exhibition and the factors affecting reparticipation intention of exhibition were reviewed, and the empirical study on exhibitors' perception of international tourism exhibitions about reparticipation intention of exhibition was conducted. According to the findings of this study, the following suggestions were presented to domestic exhibition organizers. First, exhibition organizers are needed to try to induce noted institutions and companies in tourism field to participate their exhibitions, and to promote them through various media in order for the exhibitors to achieve participation results. Second, it is necessary for exhibition organizers to benchmark foreign renowned exhibitions to enhance operation and facility quality of their exhibitions. Third, exhibition organizers are needed to try to host noted exhibitions, and to increase their reputation as exhibition organizer and maintain it.
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