공공조직 평판과 조직매력성 간 영향관계에 관한 연구: 외부평판과 내부평판의 영향을 중심으로
Organizational Reputation and Attractiveness: Exploring the Influences of External and Internal Reputation
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초록
공공조직에 대한 부정적 인식은 능력 있는 공무원의 진입 혹은 기존의 공무원의 이탈에 부정적 영향을 준다고 할 수 있다. 최근 높아지고 있는 공직 기피 현상을 고려할 때, 공공조직의 매력성을 높이는 일은 중요하다고 할 수 있다. 이와 관련하여 본 연구에서는 공공조직의 내부 구성원인 공무원이 인식하고 있는 조직의 평판의 영향에 초점을 두고, 특히 내부평판이 외부평판에 대한 인식을 매개하여 조직매력성에 영향을 주는지를 살펴보았다. 미국 연방정부 공무원을 대상으로 하는 설문조사를 바탕으로 한 분석 결과 외부평판 인식이 조직매력성에 긍정적 영향을 주며 이는 부분적으로 내부평판을 통해 영향을 미치는 것으로 나타났다. 이러한 연구결과는 공공 조직평판 관리에 대한 중요성을 강조하며 조직평판이 공공조직의 주요 자원임을 경험적으로 분석하였다는 점에서 그 함의를 찾을 수 있다.
Abstract
Negative perceptions of public organizations have a critical impact on the recruitment and retention of talented public officials. With the current trend of individuals avoiding public sector jobs, it is crucial to enhance the appeal of public organizations as desirable workplaces. This study aims to investigate the influence of organizational reputation on the perceived attractiveness of public organizations, specifically focusing on internal members of these organizations. Additionally, it examines the potential mediating role of internal reputation in shaping the perception of external reputation. The empirical findings, based on a survey conducted among U.S. federal officials, demonstrate that a positive external reputation has a favorable effect on organizational attractiveness. Furthermore, it is revealed that internal reputation partially mediates this positive relationship between external reputation and attractiveness. These results underscore the significance of effectively managing organizational reputation in the public sector.
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