BBC 주요 TV 채널의 비용 구조 및 내부 효율성 분석
An Analysis of Cost Structures and Intra-Efficiency of BBC’s Major TV Channels
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초록
수신료 현실화 논의에 반드시 수반되는 중요한 이슈는 공영방송의 효율적 운영이다. 이는 공영방송이 시장 기능으로는 해결할 수 없는 공익적 목적 달성과 가치 창출을 위해서는 수신료 현실화를 통해 적정 수준의 재원을 마련해주는 것이 바람직하나 경영이 방만하게 이루어질 수도 있다는 우려가 있기 때문이다. 본고에서는 BBC의 공개 데이터를 이용하여 주요 TV 채널의 내부 효율성을 실증적으로 분석하였다. 이를 위해 영국의 공영방송 효율성 제고를 위한 지배구조, BBC의 비용, 방송시간, 시청시간 등의 현황을 살펴보았으며 효율성 분석을 위한 투입물과 산출물 간 생산관계를 고찰하였다. 본고에서는 시청시간을 투입물, 제작비나 영업비용을 산출물로 간주하여 데이터포락분석(DEA)에 의해 BBC 주요 TV 채널의 내부 효율성을 분석하였다. 결론에서는 본 논문의 시사점과 분석의 한계를 언급한다.
Abstract
The efficient management of public broadcasting system is one of hottest issues accompanied by the issue of raising license fee. It is important in that it is regarded as desirable for funding public broadcasting system properly in order to achieve public purposes and create public values of broadcasting in one hand, but also there are concerns about inefficient management in other hand. This paper empirically analyzes intra-efficiency of major four TV channels of BBC. For this purpose, firstly the governance system of the UK for the purpose of facilitating efficiency of managing public broadcasting system and status quos of costs, broadcasting hours, user hours of BBC are introduced, and then which production process between inputs and outputs is adequate will be considered. Empirical analysis will be done based on an production model between user hours and contents costs, total costs by applying the tool of DEA. In concluding remarks implications and limitations of the paper will be briefly referred.
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