수프에 대한 소비자 인지도 및 기호도 조사: 서울지역 20~30대를 중심으로
A Study on the Recognition and Preference of Commercial Cream Soup: Focused on Seoul Area
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The object of this research is to assess both the preference and the recognition on commercial cream soup by gender and age group to design reliable proposals for better product. The data were collected from 432 residents ages 20∼30’s at Seoul area and analysed using chi-square test, t-test and one-way ANOVA. The results are summarized as following: (1) the response rate of 87.3 percent liked soup because of it’s flavor, taste, and like ingredients, (2) respondents in ages 20‘s showed higher preference than respondents in ages 30’s (3) main ingredient is the most important consideration as purchase, (4) mushroom cream soup and broccoli cream soup are shown as highest ranking on the recognition of soup, (5) mushroom cream soup and broccoli cream soup are shown as highest ranking on the preference of soup.
Abstract
The object of this research is to assess both the preference and the recognition on commercial cream soup by gender and age group to design reliable proposals for better product. The data were collected from 432 residents ages 20∼30’s at Seoul area and analysed using chi-square test, t-test and one-way ANOVA. The results are summarized as following: (1) the response rate of 87.3 percent liked soup because of it’s flavor, taste, and like ingredients, (2) respondents in ages 20‘s showed higher preference than respondents in ages 30’s (3) main ingredient is the most important consideration as purchase, (4) mushroom cream soup and broccoli cream soup are shown as highest ranking on the recognition of soup, (5) mushroom cream soup and broccoli cream soup are shown as highest ranking on the preference of soup.