소비자의 편의식품 인식이 제품선택속성 및 만족도에 미치는 영향연구
The research of selection attributes of the convenience food affect the product selection and Satisfaction
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This thorough research was conducted expecting a new cultural change that will beviewed in a different perspective and vitalization of the convenience food market. Theresearch is to verify the feasibility and hypothesis selection attributes of the conveniencefood affect the product selection and willingness to repurchase through by factor analysis. The range of this research was specified to former documentart study and consumers whopurchased convenience food and consumed them by a survey followed by organizing astatistic data. The date of conduction was from September 1st, 2013 to September 15th,distributing total of 300 issues and collecting total of 286 issues. If the consumer perceivesthe convenience food as timely convenient, a product that decreases the amount of timeand convenience or the innovativeness of the product is selected. The most important factorof willingness to repurchase of convenience food is developing a product that is convenientand creates no hassle in consumption.
Abstract
This thorough research was conducted expecting a new cultural change that will beviewed in a different perspective and vitalization of the convenience food market. Theresearch is to verify the feasibility and hypothesis selection attributes of the conveniencefood affect the product selection and willingness to repurchase through by factor analysis. The range of this research was specified to former documentart study and consumers whopurchased convenience food and consumed them by a survey followed by organizing astatistic data. The date of conduction was from September 1st, 2013 to September 15th,distributing total of 300 issues and collecting total of 286 issues. If the consumer perceivesthe convenience food as timely convenient, a product that decreases the amount of timeand convenience or the innovativeness of the product is selected. The most important factorof willingness to repurchase of convenience food is developing a product that is convenientand creates no hassle in consumption.
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