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호텔의 지각된 서비스품질이 가치, 이미지, 서비스태도, 충성도에 미치는 영향

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주제분류관광학

참고문헌 (61)

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  4. 이용기, "서비스 품질, 점포이미지 그리고 서비스가치가 고객만족에 미치는 영향 : 한식당을 중심으로", 호텔경영학연구, 8(2), pp.259~273 (1999)
  5. 이용기, "호텔기업의 시장지향성이 서비스 품질, 고객만족, 전환비용과 구전커뮤니케이션에 미치는 영향", 관광학연구, 24(1), pp.57~74 (2000)
  6. 조광행, "소매업에서의 고객만족 및 전환 장벽이 점포 애호도에 미치는영향에 관한 연구", 박사, pp.1997
  7. 조광행, "호텔업에서의 고객충성도 결정요인에 관한 연구", 관광학연구, 22(3), pp.134~156 (1999)
  8. 조광행, "점포충성도에 대한 전환 장벽과 고객만족의 영향력에관한 실증적 연구", 경영학연구, 28(1), pp.127~149 (1999)
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