강릉단오제 방문 동기와 만족도의 영향 관계 연구
A Study on the Influential relations between the Visitos’ Motives and Satisfactions in Gangneung Tano Festival
0
조회
0
다운로드
8
인용
0
참고문헌
키워드
초록
The purpose of this paper is to examine the influences of visitors’ motives on satisfactions of them in Gangneung Tano Festival. The Festival was nominated to a National Important Intangible Cultural Asset in 1967 and Unesco World Intangible Heritage in 2005. According to the results of reviewing Previous studies, the festival visiting motives are classified to three categories such as physical motives, sociocultural motives, and personal motives. And 16 factors for the visitors’ satisfactions to visit the festival. The population are 1,130,000 people to visit the festival and the samples are 500 were selected with convenience sampling and analysed. The results of the research is briefed as follows. The first, the more motivated with the physical motives strongly were, the more satisfied with the visit alone strongly. The second, the more motivated with the sociocultural motives strongly were, the higher level to be satisfied with the festival uniqueness, locality, and authenticity. The third, the more motivated with the personal motives strongly were, the more sensitive to the festival quality. It is necessary to prepare for fun, playful, wow factors to satisfy visitors.
Abstract
The purpose of this paper is to examine the influences of visitors’ motives on satisfactions of them in Gangneung Tano Festival. The Festival was nominated to a National Important Intangible Cultural Asset in 1967 and Unesco World Intangible Heritage in 2005. According to the results of reviewing Previous studies, the festival visiting motives are classified to three categories such as physical motives, sociocultural motives, and personal motives. And 16 factors for the visitors’ satisfactions to visit the festival. The population are 1,130,000 people to visit the festival and the samples are 500 were selected with convenience sampling and analysed. The results of the research is briefed as follows. The first, the more motivated with the physical motives strongly were, the more satisfied with the visit alone strongly. The second, the more motivated with the sociocultural motives strongly were, the higher level to be satisfied with the festival uniqueness, locality, and authenticity. The third, the more motivated with the personal motives strongly were, the more sensitive to the festival quality. It is necessary to prepare for fun, playful, wow factors to satisfy visitors.
참고문헌 (27)
- 강릉문화원, "강릉단오제 백서", pp.32~33 (1998), 강릉문화원
- 고동욱, "축제평가요인에 의한 지역축제간 만족도 비교 －태백산 눈축제, 쿨시네마, 철쭉제를 중심으로－", 관광연구저널, 24(3), pp.143~158 (2010), 한국관광연구학회
- 고승익, "축제 방문동기 세분화에 따른지각된 성과와 만족 분석- ‘98제주섬문화축제를사례로", 관광학연구, 23(2), pp.246~266 (2000)
- 연경녀, "축제참가동기 세분화에 관한 연구", 관광학연구, 18(1), pp.1~23 (1998)
- 이걸재, "여가태도 속성에 따른 세분화 연구", 한국외식산업학회지, 12(2), pp.113~124 (2016), 한국외식산업학회
- 이우진, "방한 베트남 관광객의 여행체험요소가 가치, 만족, 그리고 충성도에 미치는 영향", 한국외식산업학회지, 12(1), pp.107~116 (2016), 한국외식산업학회
- 이상백, "관광지 이미지가 관광지 만족과 행동의도에 미치는 영향 - 속초시 온천관광을 중심으로 -", 관광연구저널, 26(6), pp.363~376 (2012), 한국관광연구학회
- 최규환, "관광교육 서비스 평가, 만족, 행동의도에 관한 연구", 소비문화연구, 8(1), pp.135~152 (2005), 한국소비문화학회
- 최병호, "국내ㆍ외브랜드 커피전문점의 방문수요, 만족도 및 행동의도에 관한 비교 연구", 한국외식산업학회지, 6(2), pp.77~95 (2010), 한국외식산업학회
- 함석종, "강릉단오제 평가 및 발전 방안", pp.219~ (2016), 강릉단오제 위원회
- 함석종, "지역축제에 대한 유인요인이 만족도 및 재방문에 미치는 영향 - 2008 태백산 눈축제를 중심으로 -", 관광연구저널, 23(4), pp.131~141 (2009), 한국관광연구학회
- 황보혜숙, "여가생활 만족도와 엘더호스텔 프로그램의 인지도, 참여의도의 인과 관계: 한국의 후피즈(Whoopees)를 중심으로", 관광연구저널, 30(12), pp.81~94 (2016), 한국관광연구학회[DOI]
- 日本交通公社, "現代観光用語事典", pp.60~ (1984), 日本交通公社出版事務局
- 前田 勇, "観光概論", pp.34~35 (1978), 学問社
- 前田 勇, "観光とサービスの心理学-行動科学序説", pp.65~96 (1995), 学問社
- Cermak, D. S, "Customer Participation in Service Specification and Delivery", Journal of Applied Business research, 10(2), pp.90~100 (1994)
- Crompton, J. L, "Motives of visitors attending festival events", Annals of Tourism Research, 24(2), pp.425~439 (1997)
- Donald Getz, "Event Management & Event Tourism", pp.177~ (1997), Cognizant Communication Corporation
- Philip Kotler, "Marketing for Hospitality & Tourism", pp.28~ (2017), Pearson Education Inc
- Abraham Pizam, "International Encyclopedia of Hospitality Management", pp.141~143 (2005), Elsevier Ltd
- Szymanski, D.M, "Customer satisfaction: a meta-analysis of the empirical evidence", Journal of the Academy of Marketing Science, 29, pp.16~35 (2001)
- "네이버국어사전" (2017)[URL]
- "다음국어사전" (2017)[URL]
- "다음국어사전"[URL]
- "다음국어사전"[URL]
- "두산백과사전" (2017)[URL]