미디어 글의 메시지 배열에 관한 수사학적 접근 - 신문기사를 중심으로 -

Abstract

The message arrangement in an argument plays an important role in the decision that a consumer accepts or accepts not a message. If the message in an argument arranges not logically and persuasively, the audience will not accept the argument. Rhetoric theorists admitted the fact that message arrangement was very important in an argument. The message arrangement in the media writing is closely related with arrangement of grounds for an argument. Aristoteles referred that an argument was made up introduction, predicado, preuve and closing remarks. But the arrangement of grounds for an argument relies on rhetorical environment and its situation. A writing is consisted of introduction, body and conclusion. But media writing is composed of only introduction and body. This comes from a characteristic of media writing. First, the message arrangement in media writing centers around argument. In the basic structure of newspaper article are there inverted pyramid-type, pyramid-type and mixed type combined in inverted pyramid and pyramid. These are structures that are centered around argument. And the message arrangement in media writing centers around fact. The message arrangement of newspaper article puts earlier unknown fact than well-known fact. Lastly, the message arrangement in media writing centers around consumer for the message. This exposes in the media writing process and the editing of media writing. These facts increase reader accessibility to the media writing and lead to read a media writing from beginning to end. Eventually the media writing has rhetorical persuasive elements and makes to accept a message to its consumer easily. Therefore, it isn't by chance that the media writing is considered as a model of the public writing.