코퍼스기반 광고영어의 어휘적 특성 연구
A Corpus-based Study on the Lexical Properties of Advertising English
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This study aims to explore the lexical properties of advertising English through wordlist and keyword analysis. For this goal, Advertising English Corpus(AEC) was constructed as a target corpus, which consists of around 4,000,000 running words and three genres such as articles, dissertation papers and textbooks. And Scott’s(2016) WordSmith 6.0 program was utilized to extract wordlists and keywords. To extract keywords, BNC Baby containing similar running words was used as a reference corpus. The result of this analysis shows that AEC has distinguished lexical properties different from BNC Baby representing a general English. This study confirms that the 200 keyword lists in Appendix contribute efficiently to both advertising English education and research as key educational materials.
Abstract
This study aims to explore the lexical properties of advertising English through wordlist and keyword analysis. For this goal, Advertising English Corpus(AEC) was constructed as a target corpus, which consists of around 4,000,000 running words and three genres such as articles, dissertation papers and textbooks. And Scott’s(2016) WordSmith 6.0 program was utilized to extract wordlists and keywords. To extract keywords, BNC Baby containing similar running words was used as a reference corpus. The result of this analysis shows that AEC has distinguished lexical properties different from BNC Baby representing a general English. This study confirms that the 200 keyword lists in Appendix contribute efficiently to both advertising English education and research as key educational materials.
참고문헌 (35)
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