The Korean Wave in America: Assessing the Status of K-pop and K-drama between Global and Local
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Although scholarly attention has focused increasingly on the global recognition of the Korean Wave, little has been explored regarding the popularity and appeal of this phenomenon in the United States. This article seeks to fill this gap by analyzing the extent to which hallyu has been recognized and accepted by American audiences by focusing on K-pop and K-drama. Exploring how hallyu is being received in America offers meaningful insights into how a country with predominant cultural influence on the global stage responds to another country’s transnational popular culture. This study demonstrates that K-pop and K-drama are gradually gaining popularity and visibility in America via diverse channels. BTS in particular has significantly penetrated the U.S. market by interacting with fans on social media, meeting psychological needs of individuals, and filling in for the lack of boy bands in the current American music scene. While both K-pop and K-drama exhibit some limitations in infiltrating American society, the contemporary status of hallyu in America disputes the idea of American cultural dominance by illustrating a complex and intriguing process of globalization embedded in constant interactions between global and local forces, a process that entails adaptation, acceptance, and tension between different cultures.
Abstract
Although scholarly attention has focused increasingly on the global recognition of the Korean Wave, little has been explored regarding the popularity and appeal of this phenomenon in the United States. This article seeks to fill this gap by analyzing the extent to which hallyu has been recognized and accepted by American audiences by focusing on K-pop and K-drama. Exploring how hallyu is being received in America offers meaningful insights into how a country with predominant cultural influence on the global stage responds to another country’s transnational popular culture. This study demonstrates that K-pop and K-drama are gradually gaining popularity and visibility in America via diverse channels. BTS in particular has significantly penetrated the U.S. market by interacting with fans on social media, meeting psychological needs of individuals, and filling in for the lack of boy bands in the current American music scene. While both K-pop and K-drama exhibit some limitations in infiltrating American society, the contemporary status of hallyu in America disputes the idea of American cultural dominance by illustrating a complex and intriguing process of globalization embedded in constant interactions between global and local forces, a process that entails adaptation, acceptance, and tension between different cultures.