The Impact of the Korean Wave, Power Structures, and Globalization
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The purpose of this paper is to discuss the changing and expanding roles of popular culture of and on Asia (ns) in this media globalization era with a focus on Korean wave. This paper also addresses the continuities of power structures controlled by governments and global media industries. While governments try to expand their influences by recourse to popular culture, the media giants reinforce their power by co-opting ideas and incorporating talent from around the world. In other words, governments and global media industries are dedicated to exploiting the market-oriented media system rather than pursuing an equitable representation of Asians and Non-Asians alike and democratizing the media. This situation calls for civil society to discuss the publicness of media, which is easily disregarded in today’s increasingly interconnected, commercial media environment.
Abstract
The purpose of this paper is to discuss the changing and expanding roles of popular culture of and on Asia (ns) in this media globalization era with a focus on Korean wave. This paper also addresses the continuities of power structures controlled by governments and global media industries. While governments try to expand their influences by recourse to popular culture, the media giants reinforce their power by co-opting ideas and incorporating talent from around the world. In other words, governments and global media industries are dedicated to exploiting the market-oriented media system rather than pursuing an equitable representation of Asians and Non-Asians alike and democratizing the media. This situation calls for civil society to discuss the publicness of media, which is easily disregarded in today’s increasingly interconnected, commercial media environment.
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