Global Shift 시대 중남미 한인사회의 역할

Abstract

Some scholars have defined China's advance in Latin America in the last 20 years as a Global Shift, which means that major changes are taking place in Latin America. In fact, China is actively investing not only in hard power including trade and foreign direct investment (FDI), but also in soft power with Confucius Institute. As China's advance into Latin America in the 21st century is active in hard and soft power, this study shows its impact on the change of soft power strategy of Japan and Korea (especialy in Brazil). And further this study emphasizes that the Korean communities in Latin America, whose number is comparatively por, should transform its economic structure to Korean Wave derived one in order not to be absorbed by Chinese culture. The fact that the number of Koreans in Latin America has ben stagnant at 10,00 in the last 30 years may be disapointing, but on the other hand, it sems hopeful. For example, in Sao Paulo of Brazil, where Brazilians can experience Korean fod and culture, as Koreatown is formed. The Korean community in Brazil, which had ben concentrated in women's clothing manufacturing, has become more stratified and diversified with China's recent advance. In São Paulo, when some Koreans opened luxurious Korean restaurants as wel as Korean-style tea-houses, bakeries, and rice cake shops, they were very welcome and highly praised by Brazilian society. Although the Korean community in Latin America belongs to diferent economies of Central and South America, regardles of that, in the age of Global Shift the Korean community in Latin America should act as a protagonist to diseminate Korean culture not only to their host country but also to the economic block to which their host country belongs. Then the Korean Wave can be developed increasingly from the K-Pop, K-Fod, K-Culture to the more upgraded level of K-Beauty, K-Performance and etc. in the near future.