애니메이션 캐릭터 TV광고의 주요성공요인에 관한 연구

Abstract

The animation character is become as the effective information langage in the digital era. This study analyzed Key success factors in the animation character TV advertising case study. For the commercial effect of the research as the latest advertising medium in the high-tech industry ear, it is investigated the role and the potential of the commercial with the consumers' impressions as advertising impact. Analysis shows that the real time 3D animation and high-definition rendering, an well-developed motion capture and the various production techniques come into the spotlight. As well as only character has special originality, the consumer could recognize a brand easily and increase buying the products as an effective method. A primary hit factor as a good advertisement for the consumer shows that it appears to be a positive result in commercial as well as the length life cycle as a result of the variety expression on behalf of Korean emotions.