광고 캐릭터의 효과 과정에서 실재감 지각, 소비 동기, 성격 요인의 역할에 관한 연구

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참고문헌 (75)

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2. 김운한, "제품유형과 캐릭터 허구성이브랜드 캐릭터의 효과에 미치는 영향", 한국광고홍보학보, 12(1), pp.7~36 (2010), 한국광고홍보학회
3. 소요한, "애니메이션 속성이 관람 후 평가에 미치는 영향 : 네티즌 평점 · 리뷰 게시판을 중심으로", 만화애니메이션연구, 13(13), pp.115~131 (2008), 한국만화애니메이션학회
4. 성영신, "캐릭터에 대한 소비자 심리 : 미키마우스, 쥐인가 사람인가?", 광고학연구, 15(3), pp.39~69 (2004), 한국광고학회
5. 이종혁, "사이버 대변인 캐릭터의 정보원 속성에 영향을 미치는 외형적 결정요인", 광고학연구, 13(2), pp.147~166 (2002), 한국광고학회
6. 이학식, "광고효과의 조절변수로서 인지욕구와 감성강도의 평가", 마케팅연구, 13(1), pp.105~131 (1998)
7. 이호배, "소비자 태도형성과정에서 감성강도의 역할 재평가 : 긍정적 정서유발형 광고를 중심으로", 광고학연구, 9(4), pp.83~110 (1998)
8. 전영우, "광고모델의 전문성과 신뢰성이 광고, 브랜드태도와 구매 의도에 미치는 영향에 관한 세대간 비교연구", 한국광고홍보학보, 3(1), pp.108~136 (2001)
9. 탁진영, "중국 TV 홈쇼핑 소비자가 인식하는 쇼 호스트 속성의 영향력에 관한 연구", 광고PR실학연구, 6(2), pp.139~162 (2013), 한국광고PR실학회
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