아이디어 전개 과정에서 사용되는 이미지 생성 인공지능 서비스 비교 연구 - 텍스트 프롬프트 기반 이미지 생성 디자인 서비스를 중심으로 -

Abstract

Background AI design service is used as a tool in many ways for users to directly plan and implement designs. In this study, we compared and analyzed the characteristics of currently commercialized artificial intelligence design services, and tried to confirm the difference between services in terms of whether images generated through artificial intelligence services sufficiently satisfy design values. Methods Select 7 services that are actually used through the design and artificial intelligence community, derive value evaluation factors based on previous research, and conduct a satisfaction survey with majors and non-majors who have experience using the program. did Statistical analysis of the survey results was conducted with SPSS version 29, and factor analysis and reliability tests were performed in parallel to confirm validity. ANOVA analysis and regression analysis were conducted to find out the difference in satisfaction by service and the effect on satisfaction by characteristic to draw conclusions. Result Users ranged in age from under 10 to over 50, regardless of gender or design major, and it was found that among service characteristics, aesthetics and economic feasibility were recognized as important factors in evaluating service value. Depending on the type of design artificial intelligence service, most of the user's needs were met and used according to the purpose of each service's characteristics. Conclusion It is important for design artificial intelligence service how aesthetically satisfying the design value faithful to its purpose is to the user. It is thought that more people will be able to enjoy artificial intelligence if the service is added with a focus on the characteristics of commercialized design programs.