정책내러티브 영향력과 전략에 대한 탐색
Exploring the Influence and Strategies of Policy Narratives
0
조회
0
다운로드
9
인용
0
참고문헌
키워드
초록
(Purpose) The NPF defines core assumptions, level of analysis, hypotheses and research methods within the framework, and emphasizes scientific approach to the narratives in the policy process. However, few studies have examined its usefulness by strictly applying the logic and research methods of NPF to Korean cases. Thus, this study explored the major ideas of the NPF(Narratives persuasion, narratives elements and strategies) with Korean cases (Design/methodology/approach) This paper examined the power of narrative persuasion at the normative core beliefs and policy core beliefs, and narrative elements(characters: heroes, villains, victims) and narrative strategies(angel shift and devil shift) based on the two Korean cases(Korea-U.S. FTA case and Special Act On Prostitution case) using content analysis. (Findings) The results show that the narrative persuasion was more effective on the policy belief-level debate(the Korea-U.S. FTA) than on the normative belief-level debate(the Special Act On Prostitution). In addition, the findings demonstrate that the winners mainly mentioned the heroes, but the losers mentioned the villains. However, hypotheses about devil and angel shift have not been supported. In the case of the Korea-U.S. FTA, it was revealed that the winners mainly used angel shift and the losers mainly used the devil shift, but in the case of the Special Act On Prostitution, both the winners and the losers mainly used the devil shift. (Research implications or Originality) This study argues that while the NPF is a powerful tool, it is imperative that future study also consider the role of belief systems and Korean contexts when testing the role of policy narrative and its outcomes.
Abstract
(Purpose) The NPF defines core assumptions, level of analysis, hypotheses and research methods within the framework, and emphasizes scientific approach to the narratives in the policy process. However, few studies have examined its usefulness by strictly applying the logic and research methods of NPF to Korean cases. Thus, this study explored the major ideas of the NPF(Narratives persuasion, narratives elements and strategies) with Korean cases (Design/methodology/approach) This paper examined the power of narrative persuasion at the normative core beliefs and policy core beliefs, and narrative elements(characters: heroes, villains, victims) and narrative strategies(angel shift and devil shift) based on the two Korean cases(Korea-U.S. FTA case and Special Act On Prostitution case) using content analysis. (Findings) The results show that the narrative persuasion was more effective on the policy belief-level debate(the Korea-U.S. FTA) than on the normative belief-level debate(the Special Act On Prostitution). In addition, the findings demonstrate that the winners mainly mentioned the heroes, but the losers mentioned the villains. However, hypotheses about devil and angel shift have not been supported. In the case of the Korea-U.S. FTA, it was revealed that the winners mainly used angel shift and the losers mainly used the devil shift, but in the case of the Special Act On Prostitution, both the winners and the losers mainly used the devil shift. (Research implications or Originality) This study argues that while the NPF is a powerful tool, it is imperative that future study also consider the role of belief systems and Korean contexts when testing the role of policy narrative and its outcomes.
참고문헌 (95)
- Andrew R. K., "The Science of Stories: Applications of the Narrative Policy Framework in Public Policy Analysis", pp.157~184 (2014), Springer
- Baumgartner, F. R., "Agendas and Instability in American Politics" (2010), University of Chicago Press
- Blair, B. D., "Applying the narrative policy framework to the issues surrounding hydraulic fracturing within the news media: A research note", Research & Politics, 3(1), pp.1~3 (2016)
- Burnier, D., "Making it meaning full: Postmodern public administration and symbolic interactionism", Administrative Theory & Praxis, 27(3), pp.498~516 (2005)
- 최규남, "노무현·문재인 정부의 고위공직자비리수사처 정책변화 연구: 찬성 옹호연합과 반대 옹호연합의 정책담화 비교를 중심으로", 한국동북아논총, 23(4), pp.143~162 (2018), 한국동북아학회[DOI]
- 전진석, "정책옹호연합모형을 통한 한·미 자유무역협정 사례 분석", 지방정부연구, 16(4), pp.405~428 (2013), 한국지방정부학회
- 정민경, "한미 FTA의 국내정치 : 체결과정에서 비준과정의 양면게임", 박사, 정치외교학과 정치학전공, pp.2013
- Crow, D. A., "Media in the policy process: using framing and narratives to understand policy influences", Review of Policy Research, 33(5), pp.472~491 (2016)
- Crow, D. A., "A narrative policy framework analysis of wildfire policy discussions in two Colorado communities", Politics & Policy, 45(4), pp.626~656 (2017)
- Dodge, J., "Integrating rigor and relevance in public administration scholarship : The contribution of narrative inquiry", Public administration review, 65(3), pp.286~300 (2005)
- Dupuis, N., "Stories of the sharing economy : Policy narratives surrounding the entry of transportation network companies into four mid-sized American cities", Critical Policy Studies, 13(3), pp.306~327 (2019)
- Ertas, N., "Policy narratives and public opinion concerning charter schools", Politics & Policy, 43(3), pp.426~451 (2015)
- Fisher, W. R., "Narration as a human communication paradigm : The case of public moral argument", Communications Monographs, 51(1), pp.1~22 (1984)
- Fulton, H., "Narrative and media" (2005), Cambridge University Press
- Golding, D., "Evaluating risk communication : Narrative vs. technical presentations of information about radon", Risk Analysis, 12(1), pp.27~35 (1992)
- Gottlieb, M., "No Fracking Way vs. "Drill Baby Drill" : A Restructuring of Who Is Pitted Against Whom in the Narrative Policy Framework", Policy Studies Journal, 46(4), pp.798~827 (2018)
- Gray, B., "Strong opposition : frame‐based resistance to collaboration", Journal of Community & Applied Social Psychology, 14(3), pp.166~176 (2004)
- Gray, G., "A qualitative narrative policy framework? Examining the policy narratives of US campaign finance regulatory reform", Public Policy and Administration, 31(3), pp.193~220 (2016)
- Gupta, K., "Advocacy group messaging on social media : Using the narrative policy framework to study twitter messages about nuclear energy policy in the united states", Policy Studies Journal, 46(1), pp.119~136 (2018)
- Heikkila, T., "Theories of the Policy Process", pp.301~328 (2017), Westview Press
- 허성욱, "내러티브정책분석틀(NPF: Narrative Policy Framework)에 관한 이론적・실천적 적실성 검토", 한국정책학회보, 24(3), pp.377~412 (2015), 한국정책학회
- Husmann, M. A., "Social constructions of obesity target population : an empirical look at obesity policy narratives", Policy Sciences, 48(4), pp.415~442 (2015)
- Jenkins-Smith, H. C., "Theories of the Policy Process", pp.135~171 (2017), Westview Press
- Jenkins-Smith, H., "Belief system continuity and change in policy advocacy coalitions: Using cultural theory to specify belief systems, coalitions, and sources of change", Policy Studies Journal, 42(4), pp.484~508 (2014)
- 정기오, "서비스발전정책의 정책흐름 및 정책담화 분석과 서비스 패러다임으로의 변화", 서비스 연구, 7(1), pp.1~14 (2017), 서비스사이언스학회[DOI]
- Jones, M. D., "Communicating climate change: Are stories better than “just the facts”?", Policy Studies Journal, 42(4), pp.644~673 (2014)
- Jones, M. D., "Cultural characters and climate change : How heroes shape our perception of climate science", Social Science Quarterly, 95(1), pp.1~39 (2014)
- Jones, M. D., "Advancing the narrative policy framework? The Musings of a potentially unreliable narrator", Policy Studies Journal, 46(4), pp.724~746 (2018)
- Jones, M. D., "Making sense of climate change : How story frames shape cognition", Political Psychology, 35(4), pp.447~476 (2014)
- Jones, M. D., "A narrative policy framework : Clear enough to be wrong?", Policy Studies Journal, 38(2), pp.329~353 (2010)
- Jones, M. D., "The Science of Stories: Applications of the Narrative Policy Framework in Public Policy Analysis", pp.1~25 (2014), Springer
- 김상철, "정책담화모형(Narrative Policy Framework)을 적용한 서울시 무상급식정책 분석", 교육정치학연구, 23(3), pp.127~150 (2016), 한국교육정치학회
- 김성수, "정책담론모형을 활용한 도서정가제 정책변동 분석: 구조와 행위자의 상호작용성을 중심으로", 지방정부연구, 22(4), pp.185~208 (2019), 한국지방정부학회[DOI]
- 김성수, "한국사회의 갈등과 언론의 역할: 한미 FTA 보도 기사를 중심으로", 동서연구, 23(1), pp.187~219 (2011), 동서문제연구원
- Kirkpatrick, K. J., "Strategy, Narratives, and Reading the Public : Developing a Micro‐Level Theory of Political Strategies within the Narrative Policy Framework", Policy Studies Journal, 46(4), pp.949~977 (2018)
- Lawlor, A., "Risk‐Based Policy Narratives", Policy Studies Journal, 46(4), pp.843~867 (2018)
- Lawton, R. N., "Scientific evidence, expert entrepreneurship, and ecosystem narratives in the UK Natural Environment White Paper", Environmental science & policy, 61, pp.24~32 (2016)
- Layzer, J., "Fish stories : Science, advocacy, and policy change in New England Fishery Management", Policy Studies Journal, 34(1), pp.59~80 (2006)
- Lebel, L., "Nexus narratives and resource insecurities in the Mekong Region", Environmental Science & Policy, 90, pp.164~172 (2018)
- 이재무, "보육료지원정책 변동과정 분석을 통한 정책담론모형의 한국 정책변화 설명에 대한 적용 가능성 탐색", 행정논총, 52(4), pp.111~138 (2014), 한국행정연구소
- 이재무, "정책서사모형 분석요소를 활용한 한국 규제정책 형성과정의 담론 양상 분석", 행정논총, 55(1), pp.291~331 (2017), 한국행정연구소
- 이경재, "성매매특별법 시행 4년에 대한 평가와 제언", 형사정책연구, 20(1), pp.701~732 (2009), 한국형사법무정책연구원
- Lybecker, D. L., "Trash or treasure : recycling narratives and reducing political polarisation", Environmental Politics, 22(2), pp.312~332 (2013)
- Lybecker, D. L., "The social construction of a border : The US–Canada border", Journal of Borderlands Studies, 33(4), pp.529~547 (2018)
- Lybecker, D. L., "Do new media support new policy narratives? The social construction of the US–Mexico border on YouTube", Policy & Internet, 7(4), pp.497~525 (2015)
- Markus, H. R., "Cultures and Selves : A Cycle of Mutural Constitution", Perspective on Psychological Science, 5(4), pp.420~430 (2010)
- McBeth, M. K., "The Narrative Policy Framework, Agendas, and Sanctuary Cities : The Construction of a Public Problem", Policy Studies Journal, 46(4), pp.868~893 (2018)
- McBeth, M. K., "Public opinion for sale : The role of policy marketers in Greater Yellowstone policy conflict", Policy Sciences, 37(3-4), pp.319~338 (2004)
- McBeth, M. K., "The Story of Good Citizenship : Framing Public Policy in the Context of Duty‐Based versus Engaged Citizenship", Politics & Policy, 38(1), pp.1~23 (2010)
- McBeth, M. K., "Content matters : Stakeholder assessment of river stories or river science", Public Policy and Administration, 32(3), pp.175~196 (2017)
- McBeth, M. K., "The science of storytelling : Measuring policy beliefs in Greater Yellowstone", Society and Natural Resources, 18(5), pp.413~429 (2005)
- McBeth, M. K., "Policy story or gory story? Narrative policy framework analysis of Buffalo field campaign's YouTube videos", Policy & Internet, 4(3-4), pp.159~183 (2012)
- McBeth, M. K., "Buffalo tales : interest group policy stories in Greater Yellowstone", Policy Sciences, 43(4), pp.391~409 (2010)
- McBeth, M. K., "The intersection of narrative policy analysis and policy change theory", Policy Studies Journal, 35(1), pp.87~108 (2007)
- McBeth, M. K., "Theories of the Policy Process", pp.225~266 (2014), Westview Press
- McComas, K., "Telling stories about global climate change : Measuring the impact of narratives on issue cycles", Communication Research, 26(1), pp.30~57 (1999)
- McMorris, C., "Policy Narratives and Policy Outcomes : An NPF Examination of Oregon's Ballot Measure 97", Policy Studies Journal, 46(4), pp.771~797 (2018)
- Merry, M. K., "Constructing policy narratives in 140 characters or less : The case of gun policy organizations", Policy studies journal, 44(4), pp.373~395 (2016)
- Merry, M. K., "Narrative strategies in the gun policy debate : Exploring proximity and social construction", Policy Studies Journal, 46(4), pp.747~770 (2018)
- "Korea-US FTA(Webpage)" (2014)[URL]
- Mosley, J. E., "Strategic use of evidence in state-level policymaking: Matching evidence type to legislative stage", Policy Sciences, 50(4), pp.697~719 (2017)
- Nie, M., "Drivers of natural resource-based political conflict", Policy sciences, 36(3-4), pp.307~341 (2003)
- O’Donovan, K. T., "Does the Narrative Policy Framework Apply to Local Policy Issues?", Politics & Policy, 46(4), pp.532~570 (2018)
- O’Leary, R., "Claims in vapour device (e-cigarette) regulation: a narrative policy framework analysis", International Journal of Drug Policy, 44, pp.31~40 (2017)
- Olofsson, K. L., "Using nonprofit narratives and news media framing to depict air pollution in Delhi, India", Environmental Communication, 12(7), pp.956~972 (2018)
- 박해경, "자율형 사립고에 대한 보수", 진보언론간 정책 내러티브의 차이점 분석: 내러티브 정책모형(Narrative Policy Framework)의 적용, 2016, pp.29(1), 139~170[DOI]
- 박상식, "성매매특별법 시행 12년의 평가와 제언", 법학연구, 24(4), pp.118~147 (2016), 법학연구소
- 박용성, "정책담화모형(NPF: Narrative Policy Framework)을 적용한 정책변화연구 - 제2롯데월드 신축허가사례를 중심으로 -", 한국거버넌스학회보, 21(2), pp.101~125 (2014), 한국거버넌스학회[DOI]
- Peltomaa, J., "Drumming the Barrels of Hope? Bioeconomy Narratives in the Media", Sustainability, 10(11), pp.42~78 (2018)
- Peltomaa, J., "Translating institutional change-forest journals as diverse policy actors", Forest Policy and Economics, 70, pp.172~180 (2016)
- Pierce, J. J., "The Science of Stories: Applications of the Narrative Policy Framework in Public Policy Analysis", pp.27~44 (2014), Springer
- Polkinghorne, D. E., "Narrative Knowing and the Human Sciences" (1988), State University of New York Press
- Polletta, F., "It was like a fever. Storytelling in Protest and Politics" (2006)
- Reber, B. H., "Framing analysis of activist rhetoric : How the Sierra Club succeeds or fails at creating salient messages", Public Relations Review, 31(2), pp.185~195 (2005)
- Ricketts, M. S., "The use of narratives in safety and health communication", Doctor, pp.2007
- Rook, K. S., "Effects of Case History versus Abstract Information on Health Attitudes and Behaviors 1", Journal of Applied Social Psychology, 17(6), pp.533~553 (1987)
- Sabatier, P. A., "Policy change and learning: An advocacy coalition approach" (1993), Westview Press
- Sabatier, P. A., "Theories of the Policy Process" (2017), West view Press
- Schlaufer, C., "The narrative uses of evidence", Policy Studies Journal, 46(1), pp.90~118 (2018)
- Shanahan, E. A., "Bounded Stories", Policy Studies Journal, 46(4), pp.922~948 (2018)
- Shanahan, E. A., "Policy narratives and policy processes", Policy Studies Journal, 39(3), pp.535~561 (2011)
- Shanahan, E. A., "How to conduct a Narrative Policy Framework study", The Social Science Journal, 55(3), pp.332~345 (2018)
- Shanahan, E. A., "Theories of the Policy Process", pp.173~213 (2017), Westview Press
- Shanahan, E. A., "An angel on the wind : How heroic policy narratives shape policy realities", Policy Studies Journal, 41(3), pp.453~483 (2013)
- Shanahan, E. A., "The Science of Stories: Applications of the Narrative Policy Framework in Public Policy Analysis", pp.69~88 (2014), Springer
- Small, D. A., "Sympathy and callousness : The impact of deliberative thought on donations to identifiable and statistical victims", Organizational Behavior and Human Decision Processes, 102(2), pp.143~153 (2007)
- Smith‐Walter, A., "Victims of Health‐Care Reform : Hirschman's Rhetoric of Reaction in the Shadow of Federalism", Policy Studies Journal, 46(4), pp.894~921 (2018)
- Smith‐Walter, A., "Gun stories : How evidence shapes firearm policy in the United States", Politics & Policy, 44(6), pp.1053~1088 (2016)
- Stone, D., "Policy paradox: The art of political decision making" (2012), WW Norton and Company
- Stone, D. A., "Causal stories and the formation of policy agendas", Political science quarterly, 104(2), pp.281~300 (1989)
- Swedlow, B., "Advancing Policy Theory with Cultural Theory : An Introduction to the Special Issue", Policy Studies Journal, 42(4), pp.465~483 (2014)
- Verweij, M., "Clumsy solutions for a complex world : the case of climate change", Public administration, 84(4), pp.817~843 (2006)
- Weible, C. M., "The Science of Stories: Applications of the Narrative Policy Framework in Public Policy Analysis", pp.235~246 (2014), Springer
- 윤영근, "정책의 난제(Wicked problem)화에 관한 연구: 성매매 문제를 중심으로", 한국사회와 행정연구, 23(4), pp.143~165 (2013), 서울행정학회
- Zanocco, C., "Fracking bad guys : The role of narrative character affect in shaping hydraulic fracturing policy preferences", Policy Studies Journal, 46(4), pp.978~999 (2018)
