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Factors affecting consumer attitude towards organic food: an empirical study in Hong Kong

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주제분류경영학

초록

This paper presents the findings of a study on the influence of health consciousness, organic food knowledge and environmental concern on Hong Kong consumers’ attitudes toward organic foods. A survey was conducted using a sample of 222 respondents and a partial least squares approach was used to validate the research model. Environmental concern and organic food knowledge are found to have positive influences on consumers’ attitude towards organic foods, consistent with research results from prior studies. Our research results also conclude that health consciousness does not show a significant influence on the attitudes of young consumers toward organic food products. Several implications of our findings for research and for the continued development of the organic food industry in Asia are proposed.

Abstract

This paper presents the findings of a study on the influence of health consciousness, organic food knowledge and environmental concern on Hong Kong consumers’ attitudes toward organic foods. A survey was conducted using a sample of 222 respondents and a partial least squares approach was used to validate the research model. Environmental concern and organic food knowledge are found to have positive influences on consumers’ attitude towards organic foods, consistent with research results from prior studies. Our research results also conclude that health consciousness does not show a significant influence on the attitudes of young consumers toward organic food products. Several implications of our findings for research and for the continued development of the organic food industry in Asia are proposed.

참고문헌 (76)

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