Shelby D. Hunt’s contributions to the marketing discipline: Research programs, impact, and compelling opportunities
2
조회
0
다운로드
0
인용
0
참고문헌
키워드
초록
This issue of the Journal of Global Scholars of Marketing Science (JGSMS) is a tribute to the contributions of Shelby D. Hunt to the marketing discipline. There are nine contributions by – Dennis B. Arnett, Vishag Badrinrayanan, Kshitij Bhoumik, Pelin Bicen, Mayukh Dass, Linda Ferrell, O.C. Ferrell, Shelby D. Hunt, Sreedhar Madhavaram, Heejung Park, Mark Peterson, Rajan Vardarajan, and Scott J. Vitell – that not only pay homage to Professor Hunt’s significant contributions, but also make original contributions that can potentially take the marketing discipline forward. Collectively, the contributions from the special issue are unequivocal on the significance of Professor Hunt’s contributions to the marketing discipline with reference to: (i) theory development in marketing, (ii) programmatic research on marketing theory, marketings’ philosophy debates, channels of distribution, macromarketing and ethics, relationship marketing, resource-advantage theory, and marketing management and strategy, (iii) impact on the marketing discipline, (iv) implications for marketing scholarship, pedagogy, and practice, and (v) advancing the marketing discipline. In conclusion, on the foundations of Professor Hunt’s contributions to research on marketing theory, marketing strategy, marketing ethics, macromarketing, resource-advantage theory of competition, and channels of distribution, compelling opportunities are abound for marketing scholarship.
Abstract
This issue of the Journal of Global Scholars of Marketing Science (JGSMS) is a tribute to the contributions of Shelby D. Hunt to the marketing discipline. There are nine contributions by – Dennis B. Arnett, Vishag Badrinrayanan, Kshitij Bhoumik, Pelin Bicen, Mayukh Dass, Linda Ferrell, O.C. Ferrell, Shelby D. Hunt, Sreedhar Madhavaram, Heejung Park, Mark Peterson, Rajan Vardarajan, and Scott J. Vitell – that not only pay homage to Professor Hunt’s significant contributions, but also make original contributions that can potentially take the marketing discipline forward. Collectively, the contributions from the special issue are unequivocal on the significance of Professor Hunt’s contributions to the marketing discipline with reference to: (i) theory development in marketing, (ii) programmatic research on marketing theory, marketings’ philosophy debates, channels of distribution, macromarketing and ethics, relationship marketing, resource-advantage theory, and marketing management and strategy, (iii) impact on the marketing discipline, (iv) implications for marketing scholarship, pedagogy, and practice, and (v) advancing the marketing discipline. In conclusion, on the foundations of Professor Hunt’s contributions to research on marketing theory, marketing strategy, marketing ethics, macromarketing, resource-advantage theory of competition, and channels of distribution, compelling opportunities are abound for marketing scholarship.
참고문헌 (12)
- Dennis B. Arnett, "Re-examining market structures: Resource-Advantage theory and the market offering ecosystem perspective", Journal of Global Scholars of Marketing Science(마케팅과학연구), 31(2), pp.189~199 (2021), 한국마케팅과학회[DOI]
- Badrinarayanan, V., "Professor Shelby Hunt’s contributions on franchising : Revisiting forecasts and recommendations four decades later", Journal of the Global Scholars of Marketing Science, 31(2), pp.202~212 (2021)[DOI]
- Pelin Bicen, "Shelby D. Hunt’s legacy, the R-A theory of competition, and its perspective on the geographical indications (GIs) debate", Journal of Global Scholars of Marketing Science(마케팅과학연구), 31(2), pp.213~233 (2021), 한국마케팅과학회[DOI]
- O.C. Ferrell, "Applying the Hunt Vitell ethics model to artificial intelligence ethics", Journal of Global Scholars of Marketing Science(마케팅과학연구), 31(2), pp.178~188 (2021), 한국마케팅과학회[DOI]
- Shelby D. Hunt, "The nature and origins of impactful research in marketing", Journal of Global Scholars of Marketing Science(마케팅과학연구), 31(2), pp.130~141 (2021), 한국마케팅과학회[DOI]
- Hunt, S. D., "Metaphors and competitive advantage : Evaluating the use of metaphors in theories of competitive advantage", Journal of Business Research, 33(2), pp.81~90 (1995)[DOI]
- Hunt, S. D., "The general theory of marketing ethics", Journal of Macromarketing, 6(1), pp.5~16 (1986)[DOI]
- MacInnis, D. J., "A framework for conceptual contributions in marketing", Journal of Marketing, 75(4), pp.136~154 (2011)[DOI]
- Sreedhar Madhavaram, "The conceptual contributions of Shelby D. Hunt: Foundations for advancing the marketing discipline", Journal of Global Scholars of Marketing Science(마케팅과학연구), 31(2), pp.234~254 (2021), 한국마케팅과학회[DOI]
- Mark Peterson, "Hope for a stronger discipline of marketing", Journal of Global Scholars of Marketing Science(마케팅과학연구), 31(2), pp.162~177 (2021), 한국마케팅과학회[DOI]
- Rajan Varadarajan, "Dr. Shelby D. Hunt: A world-renowned marketing scholar, marketing legend, thought leader, mentor and more", Journal of Global Scholars of Marketing Science(마케팅과학연구), 31(2), pp.142~150 (2021), 한국마케팅과학회[DOI]
- Scott J. Vitell, "Shelby D. Hunt: Contributions of a pioneer in marketing ethics and macromarketing", Journal of Global Scholars of Marketing Science(마케팅과학연구), 31(2), pp.151~161 (2021), 한국마케팅과학회[DOI]