Iconic studies relevant for research in marketing and the Journal of Global Scholars of Marketing Science

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참고문헌 (65)

1. Advertising Age, "Study: Majority of 25 leaders in 1923 still on top-’Old Standbys’ hold their own", 32~ (1983)
2. J.Scott Armstrong, "Social irresponsibility in management", Journal of Business Research, 5(3), pp.185~213 (1977), Elsevier BV[DOI]
3. Armstrong, J. S., "Long-range forecasting" (1985), John Wiley
4. J.Scott Armstrong, "Discovery and communication of important marketing findings", Journal of Business Research, 56(1), pp.69~84 (2003), Elsevier BV[DOI]
5. J. Scott Armstrong, "Illusions in regression analysis", International Journal of Forecasting, 28(3), pp.689~694 (2012), Elsevier BV[DOI]
6. J. Scott Armstrong, "Hypotheses in marketing science: Literature review and publication audit", Marketing Letters, 12(2), pp.171~187 (2001), Springer Nature[DOI]
7. John A. Bargh, "The unbearable automaticity of being.", American Psychologist, 54(7), pp.462~479 (1999), American Psychological Association (APA)[DOI]
8. S Borgatti, "The Network Paradigm in Organizational Research: A Review and Typology", Journal of Management, 29(6), pp.991~1013 (2003), SAGE Publications[DOI]
9. Donald T. Campbell, "Reforms as experiments.", American Psychologist, 24(4), pp.409~429 (1969), American Psychological Association (APA)[DOI]
10. Donald T. Campbell, "Convergent and discriminant validation by the multitrait-multimethod matrix.", Psychological Bulletin, 56(2), pp.81~105 (1959), American Psychological Association (APA)[DOI]
11. Carlsmith, J. M., "Methods of research in social psychology" (1976), Addison-Wesley
12. Cheng-Feng Cheng, "Configural paths to successful product innovation", Journal of Business Research, 66(12), pp.2561~2573 (2013), Elsevier BV[DOI]
13. Terry L. Childers, "Hedonic and utilitarian motivations for online retail shopping behavior", Journal of Retailing, 77(4), pp.511~535 (2001), Elsevier BV[DOI]
14. Cox, D. F., "Risk-taking and information-handling in consumer behavior", pp.34~81 (1968), Harvard University Press
15. Raffaele Donvito, "Creative networks in Florence and Paris: empirical results on project networks", Journal of Global Scholars of Marketing Science(마케팅과학연구), 23(4), pp.379~393 (2013), 한국마케팅과학회[DOI]
16. Gerald J. Eskin, "Effects of Price and Advertising in Test-Market Experiments", Journal of Marketing Research, 14(4), pp.499~ (1977), JSTOR[DOI]
17. Richard I. Evans, "Fear arousal, persuasion, and actual versus implied behavioral change: New perspective utilizing a real-life dental hygiene program.", Journal of Personality and Social Psychology, 16(2), pp.220~227 (1970), American Psychological Association (APA)[DOI]
18. Jack M. Feldman, "Self-generated validity and other effects of measurement on belief, attitude, intention, and behavior.", Journal of Applied Psychology, 73(3), pp.421~435 (1988), American Psychological Association (APA)[DOI]
19. Ferguson, C. H., "Predator nation: Corporate criminals, political corruption, and the hijacking of America" (2013), Crown
20. Ferguson, C. H., "Inside Job" (2011), Sony Pictures Classics
21. P. C. FISS, "A SET-THEORETIC APPROACH TO ORGANIZATIONAL CONFIGURATIONS.", Academy of Management Review, 32(4), pp.1180~1198 (2007), The Academy of Management[DOI]
22. P. C. Fiss, "Building Better Causal Theories: A Fuzzy Set Approach to Typologies in Organization Research", Academy of Management Journal, 54(2), pp.393~420 (2011), The Academy of Management[DOI]
23. Gawande, A., "The checklist manifesto: How to get things right" (2009), Metropolitan Books
24. Gerd Gigerenzer, "From tools to theories: A heuristic of discovery in cognitive psychology.", Psychological Review, 98(2), pp.254~267 (1991), American Psychological Association (APA)[DOI]
25. Gerd Gigerenzer, "Homo Heuristicus: Why Biased Minds Make Better Inferences", Topics in Cognitive Science, 1(1), pp.107~143 (2009), Wiley-Blackwell[DOI]
26. Bruno Godey, "Modeling links between the decision-making process and luxury brand attachment: An international comparison", Journal of Global Scholars of Marketing Science(마케팅과학연구), 23(4), pp.361~378 (2013), 한국마케팅과학회[DOI]
27. Peter N. Golder, "Historical Method in Marketing Research with New Evidence on Long-Term Market Share Stability", Journal of Marketing Research, 37(2), pp.156~172 (2000), American Marketing Association (AMA)[DOI]
28. Peter N. Golder, "Pioneer Advantage: Marketing Logic or Marketing Legend?", Journal of Marketing Research, 30(2), pp.158~ (1993), JSTOR[DOI]
29. Kesten C. Green, "Forecasting decisions in conflict situations: a comparison of game theory, role-playing, and unaided judgement", International Journal of Forecasting, 18(3), pp.321~344 (2002), Elsevier BV[DOI]
30. Kesten C. Green, "Game theory, simulated interaction, and unaided judgement for forecasting decisions in conflicts: Further evidence", International Journal of Forecasting, 21(3), pp.463~472 (2005), Elsevier BV[DOI]
31. Kesten C. Green, "The Ombudsman: Value of Expertise for Forecasting Decisions in Conflicts", Interfaces, 37(3), pp.287~299 (2007), Institute for Operations Research and the Management Sciences (INFORMS)[DOI]
32. Kesten C. Green, "Structured analogies for forecasting", International Journal of Forecasting, 23(3), pp.365~376 (2007), Elsevier BV[DOI]
33. Kesten C. Green, "Role thinking: Standing in other people’s shoes to forecast decisions in conflicts", International Journal of Forecasting, 27(1), pp.69~80 (2011), Elsevier BV[DOI]
34. 함선옥, "Effect of cause-related marketing for green practices in the hotel industry", Journal of Global Scholars of Marketing Science(마케팅과학연구), 22(3), pp.249~259 (2012), 한국마케팅과학회[DOI]
35. Hotchkiss, G. B., "The leadership of advertised brands" (1923), Doubleday, Page & Company
36. John A. Howard, "Information Processing Model of Executive Decision", Management Science, 14(7), pp.416~428 (1968), Institute for Operations Research and the Management Sciences (INFORMS)[DOI]
37. Hsu, S., "Critical tests of multiple theories of cultures’ consequences comparing the usefulness of models by Hofstede, Inglehart and Baker, Schwartz, Steenkamp, as well as GDP and distance for explaining overseas tourism behavior", Journal of Travel Research, 52, pp.679~704 (2013)
38. 김은영, "Marketing mix elements influencing brand attitude strength: Global vs. domestic SPA brands", Journal of Global Scholars of Marketing Science(마케팅과학연구), 23(3), pp.263~281 (2013), 한국마케팅과학회[DOI]
39. 김우양, "Consumer innovativeness and consideration set as antecedents of the consumer decision process for highly globalized new products: a three-country empirical study", Journal of Global Scholars of Marketing Science(마케팅과학연구), 22(1), pp.1~23 (2012), 한국마케팅과학회[DOI]
40. Yun-Hee Kim, "A New Shopper Typology: Utilitarian and Hedonic Perspectives", Journal of Global Scholars of Marketing Science(마케팅과학연구), 21(2), pp.101~111 (2011), 한국마케팅과학회
41. Robert P. Leone, "A Study of Marketing Generalizations", Journal of Marketing, 44(1), pp.10~ (1980), JSTOR[DOI]
42. D. C. McClelland, "Identifying Competencies with Behavioral-Event Interviews", Psychological Science, 9(5), pp.331~339 (1998), SAGE Publications[DOI]
43. Miner, J. B., "The validity and usefulness of theories in an emerging organizational science", Academy of Management Review, 9, pp.296~306 (1984)
44. Henry Mintzberg, "An Emerging Strategy of "Direct" Research", Administrative Science Quarterly, 24(4), pp.582~ (1979), JSTOR[DOI]
45. Debanjan Mitra, "How Does Objective Quality Affect Perceived Quality? Short-Term Effects, Long-Term Effects, and Asymmetries", Marketing Science, 25(3), pp.230~247 (2006), Institute for Operations Research and the Management Sciences (INFORMS)[DOI]
46. Richard E. Nisbett, "Telling more than we can know: Verbal reports on mental processes.", Psychological Review, 84(3), pp.231~259 (1977), American Psychological Association (APA)[DOI]
47. A. Ordanini, "When the Recipe Is More Important Than the Ingredients: A Qualitative Comparative Analysis (QCA) of Service Innovation Configurations", Journal of Service Research, 17(2), pp.134~149 (2014), SAGE Publications[DOI]
48. 박진아, "Consumer Behavior in Green Marketing for Luxury Brand: A Cross-Cultural Study of US, Japan and Korea", Journal of Global Scholars of Marketing Science(마케팅과학연구), 20(4), pp.318~332 (2010), 한국마케팅과학회
49. 박성연, "What’s going on in SNS and social commerce?: Qualitative approaches to narcissism, impression management, and e-WOM behavior of consumers", Journal of Global Scholars of Marketing Science(마케팅과학연구), 23(4), pp.460~472 (2013), 한국마케팅과학회[DOI]
50. Christofer Pihl, "When customers create the ad and sell it – a value network approach", Journal of Global Scholars of Marketing Science(마케팅과학연구), 23(2), pp.127~143 (2013), 한국마케팅과학회[DOI]
51. Catherine Prentice, "Problem Gamblers’ Harsh Gaze on Casino Services", Psychology & Marketing, 30(12), pp.1108~1123 (2013), Wiley-Blackwell[DOI]
52. Ragin, C. C., "Redesigning social inquiry : Fuzzy sets and beyond" (2008), University of Chicago Press
53. Seth Roberts, "How persuasive is a good fit? A comment on theory testing.", Psychological Review, 107(2), pp.358~367 (2000), American Psychological Association (APA)[DOI]
54. Rosenthal, R., "Essentials of behavioral research: Methods and data analysis" (1984), McGraw-Hill
55. Alan G. Sawyer, "Statistical Power and Effect Size in Marketing Research", Journal of Marketing Research, 18(3), pp.275~ (1981), JSTOR[DOI]
56. Gregory P. Stone, "City Shoppers and Urban Identification: Observations on the Social Psychology of City Life", American Journal of Sociology, 60(1), pp.36~45 (1954), University of Chicago Press[DOI]
57. Imene Trabelsi Trigui, "Brand proneness versus experiential effect? Explaining consumer preferences towards labeled food products", Journal of Global Scholars of Marketing Science(마케팅과학연구), 22(2), pp.145~162 (2012), 한국마케팅과학회[DOI]
58. Van Someren, M. W., "The think aloud method: A practical guide to modeling cognitive processes" (1994), Academic Press
59. Arch G. Woodside, "Responding to the severe limitations of cross-sectional surveys: Commenting on Rong and Wilkinson’s perspectives", Australasian Marketing Journal (AMJ), 19(3), pp.153~156 (2011), Elsevier BV[DOI]
60. Arch G. Woodside, "Embrace•perform•model: Complexity theory, contrarian case analysis, and multiple realities", Journal of Business Research, 67(12), pp.2495~2503 (2014), Elsevier BV[DOI]
61. Woodside, A. G., "Linking service quality, customer satisfaction and behavioral Intention: From general to applied frameworks of the service encounter", Journal of Health Care Marketing, 9, pp.5~17 (1989)
62. Arch G. Woodside, "Revisiting Problem Gamblers’ Harsh Gaze on Casino Services: Applying Complexity Theory to Identify Exceptional Customers", Psychology & Marketing, 32(1), pp.65~77 (2015), Wiley-Blackwell[DOI]
63. Woodside, A. G., "Advances in Consumer Research, (16)", pp.326~331 (1989), Association for Consumer Research
64. Woodside, A. G., "Increasing quality in measuring advertising effectiveness: A meta-analysis of question framing in conversion studies", Journal of Advertising Research, 43, pp.78~85 (2003)
65. Pei-Ling Wu, "Applying complexity theory to deepen service dominant logic: Configural analysis of customer experience-and-outcome assessments of professional services for personal transformations", Journal of Business Research, 67(8), pp.1647~1670 (2014), Elsevier BV[DOI]