Dr. Shelby D. Hunt: A world-renowned marketing scholar, marketing legend, thought leader, mentor and more
2
조회
0
다운로드
1
인용
0
참고문헌
키워드
초록
Dr. Shelby D. Hunt is a world-renowned marketing scholar and thought leader. Over the course of his first five decades of distinguished and illustrious academic journey, he has made numerous seminal contributions to the advancement of marketing thought and practice. Hunt’s scholarly contributions have been greatly influential in shaping the content and body of knowledge in a number of substantive areas in marketing including macromarketing, marketing channels, marketing ethics, marketing theory and strategic marketing. This tribute article provides a retrospective and perspective on five of Hunt’s seminal pieces (one from each of the first five decades of Hunt’s illustrious academic journey) that have had a lasting impact on my research and teaching and undoubtedly on those of countless other marketing academics worldwide.
Abstract
Dr. Shelby D. Hunt is a world-renowned marketing scholar and thought leader. Over the course of his first five decades of distinguished and illustrious academic journey, he has made numerous seminal contributions to the advancement of marketing thought and practice. Hunt’s scholarly contributions have been greatly influential in shaping the content and body of knowledge in a number of substantive areas in marketing including macromarketing, marketing channels, marketing ethics, marketing theory and strategic marketing. This tribute article provides a retrospective and perspective on five of Hunt’s seminal pieces (one from each of the first five decades of Hunt’s illustrious academic journey) that have had a lasting impact on my research and teaching and undoubtedly on those of countless other marketing academics worldwide.
참고문헌 (15)
- Bass, F. M., "A new product growth model for consumer durables", Management Science, 15, pp.215~227 (1969)[DOI]
- Day, G. S., "Charting new directions for marketing", Journal of Marketing, 63, pp.3~13 (1999)[DOI]
- Howard, J. A., "Theory of buyer behavior" (1969), John Wiley and Sons
- Hunt, S. D., "The theoretical foundations of strategic marketing and marketing strategy:Foundational premises, R-A theory, three fundamental strategies, and societal welfare", AMS Review, 5(3–4), pp.61~77 (2015)[DOI]
- Hunt, S. D., "The nature and scope of marketing", Journal of Marketing, 40, pp.17~28 (1976)[DOI]
- Hunt, S. D., "General theories and the fundamental explananda of marketing", Journal of Marketing, 47(Fall), pp.9~17 (1983)[DOI]
- Hunt, S. D., "Marketing Is . . .", Journal of the Academy of Marketing Science, 20(Fall), pp.301~311 (1992)[DOI]
- Hunt, S. D., "A general theory of competition: Resources, competences, productivity, economic growth" (2000), Sage Publications Inc
- Hunt, S. D., "Strategic marketing, sustainability, the triple bottom line, and resource-advantage (R-A) theory: Securing the foundations of strategic marketing theory and research", AMS Review, 7(1–2), pp.52~66 (2017)[DOI]
- Hunt, S. D., "The comparative advantage theory of competition", Journal of Marketing, 59, pp.1~15 (1995)[DOI]
- Kotler, P., "Marketing management" (1967), Prentice-Hall
- Topaloglu, O., "The theoretical foundations of nonprofit competition: A resource-advantage theory approach", Journal of Nonprofit and Public Sector Marketing, 30(3), pp.229~250 (2018)[DOI]
- Varadarajan, R., "Strategic marketing and marketing strategy: Conceptual domain, definition, fundamental issues and foundational premises", Journal of the Academy of Marketing Science, 38, pp.119~140 (2010)[DOI]
- Varadarajan, R., "Strategic marketing, marketing strategy and market strategy", AMS Review, 5(3–4), pp.78~90 (2015)[DOI]
- Varadarajan, R., "Advances in strategic marketing and the advancement of the marketing discipline: The promise of theory", Journal of Marketing Management, 34(1–2), pp.71~85 (2018)[DOI]