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Professor Shelby Hunt’s contributions to franchising: Revisiting forecasts and recommendations four decades later

Vishag Badrinarayanan
한국마케팅과학회 (Korean Scholars of Marketing Science)|2021.03|Journal of Global Scholars of Marketing Science(마케팅과학연구) (全球营销科学学报)|제31권 제2호|pp. 200-212|DOI 10.1080/21639159.2020.1785916

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reviewtributeFranchising researchfranchising practiceProfessor Shelby Hunt
주제분류경영학

초록

This tribute article focuses on Professor Shelby Hunt’s contributions to the franchising literature and evaluates how forecasts and recommendations presented in 11 of his articles compare against contemporary industry trends and practices. From this evaluation, it is abundantly clear that Professor Hunt’s contributions to franchising were truly visionary in nature – almost all of the proposed forecasts and recommendations have materialized over the past four decades.

Abstract

This tribute article focuses on Professor Shelby Hunt’s contributions to the franchising literature and evaluates how forecasts and recommendations presented in 11 of his articles compare against contemporary industry trends and practices. From this evaluation, it is abundantly clear that Professor Hunt’s contributions to franchising were truly visionary in nature – almost all of the proposed forecasts and recommendations have materialized over the past four decades.

참고문헌 (39)

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관련 논문AI추천

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