Commentary: Consumption experiences, customer value, subjective personal introspection, the photographic essay, and semiological/hermeneutic interpretation

키워드

참고문헌 (63)

1. Abbott, L., "Quality and competition" (1955), Columbia University Press
2. Alderson, W, "Marketing behavior and executive action" (1957), Irwin
3. Arussy, L, "The experience! How to wow your customers and create a passionate workplace" (2002), CMP Books
4. Banbury, C., "Sustainable consumption: Introspecting across multiple lived cultures", Journal of Business Research, 65(4), pp.497~503 (2012)
5. Boyd, H. W., "New dimensions in consumer analysis", Harvard Business Review, 41, pp.129~140 (1963)
6. Brown, S, "Wake up and smell the coffin: An interpretive obituary", Journal of Business Research, 65(4), pp.461~466 (2012)[DOI]
7. Gallarza, M. G., "The value of value: Further excursions on the meaning and role of customer value", Journal of Consumer Behaviour, 10(4), pp.179~191 (2011)
8. Gould, S. J, "The self-manipulation of my pervasive, perceived vital energy through product use: And introspective-praxis perspective", Journal of Consumer Research, 18(2), pp.194~207 (1991)[DOI]
9. Gould, S. J, "Researcher introspection as a method in consumer research: Applications, issues, and implications", Journal of Consumer Research, 21(4), pp.719~722 (1995)[DOI]
10. Gould, S. J, "The emergence of consumer introspection theory (CIT): Introduction to a JBR special issue", Journal of Business Research, 65(4), pp.453~460 (2012)[DOI]
11. Heisley, D. D., "Autodriving: A photoelicitation technique", Journal of Consumer Research, 18(3), pp.257~272 (1991)[DOI]
12. Hirschman, E. C., "Heroes, monsters & messiahs: Movies and television shows as the mythology of American culture" (2000), Andrews McMeel Publishing
13. Hirschman, E. C., "Hedonic consumption: Emerging concepts, methods, and propositions", Journal of Marketing, 46(3), pp.92~101 (1982)[DOI]
14. Hirschman, E. C., "Consuming the vampire: Sex, death, and liminality", American Journal of Semiotics, 27(1–4), pp.1~45 (2011)
15. Holbrook, A. T., "From the log of a trout fisherman" (1949), Plimpton Press
16. Holbrook, M. B., "Advances in consumer research Vol. 13", pp.614~618 (1986), Association for Consumer Research
17. Holbrook, M. B., "Advances in consumer research Vol. 14", pp.144~149 (1987), Association for Consumer Research
18. Holbrook, M. B., "Consumption symbolism and meaning in works of art: A paradigmatic case", European Journal of Marketing, 22(7), pp.19~36 (1988)[DOI]
19. Holbrook, M. B., "Advances in consumer research Vol. 15", pp.537~542 (1988), Association for Consumer Research
20. Holbrook, M. B., "Romanticism and sentimentality in consumer behavior : A literary approach to the joys and sorrows of consumption", Research in Consumer Behavior, 5, pp.105~180 (1991)
21. Holbrook, M. B., "Service quality: New directions in theory and practice", pp.21~71 (1994), Sage Publications
22. Holbrook, M. B, "Consumption as communication in the world of Mrs. Cage", Journal of Marketing, 60(2), pp.139~142 (1996)
23. Holbrook, M. B., "Romanticism, introspection, and the roots of experiential consumption: Morris the epicurean", Consumption, Markets and Culture, 1(2), pp.97~163 (1997)[DOI]
24. Holbrook, M. B., "Consumer research: Postcards from the edge", pp.46~78 (1997), Routledge
25. Holbrook, M. B, "Representing consumers: Voices, views, and visions", pp.231~263 (1998), Routledge
26. Holbrook, M. B, "Consumer value: A framework for analysis and research", pp.1~28 (1999), Routledge
27. Holbrook, M. B, "Customer value and autoethnography: Subjective personal introspection and the meanings of a photograph collection", Journal of Business Research, 58(1), pp.45~61 (2005)[DOI]
28. Holbrook, M. B., "Review of marketing research Vol. 1", pp.35~100 (2005), M. E. Sharpe
29. Holbrook, M. B, "Consumption experience, customer value, and subjective personal introspection: An illustrative photographic essay", Journal of Business Research, 59(6), pp.714~725 (2006)[DOI]
30. Holbrook, M. B, "Handbook of qualitative research methods in marketing", pp.476~493 (2006), Edward Elgar
31. Holbrook, M. B, "Pets and people: Companions in commerce?", Journal of Business Research, 61(5), pp.546~552 (2008)[DOI]
32. Holbrook, M. B, "Memorable customer experiences: A research anthology", pp.267~290 (2009), Gower Publishing Company
33. Holbrook, M. B, "Music, movies, meanings, and markets: Cinemajazzamatazz" (2011), Routledge
34. Holbrook, M. B., "Holbrook: An historical autoethnographic subjective personal introspection", Journal of Historical Research in Marketing, 9(2), pp.144~190 (2017)[DOI]
35. Holbrook, M. B., "Perceived quality: How consumers view stores and merchandise", pp.31~57 (1985), D. C. Heath and Company
36. Holbrook, M. B., "The semiology of cinematic consumption: Symbolic consumer behavior in Out of Africa", Journal of Consumer Research, 13(3), pp.374~381 (1986)[DOI]
37. Holbrook, M. B., "The experiential aspects of consumption: Consumer fantasies, feelings, and fun", Journal of Consumer Research, 9(2), pp.132~140 (1982)[DOI]
38. Holbrook, M. B., "The semiotics of consumption: Interpreting symbolic consumer behavior in popular culture and works of art" (1993), Mouton De Gruyter
39. Holbrook, M. B., "Collective stereographic photo essays: An integrated approach to probing consumption experiences in depth", International Journal of Research in Marketing, 15(3), pp.201~221 (1998)[DOI]
40. Keynes, J. M, "The general theory of employment, interest, and money" (1964), Harcourt, Brace & World, Inc
41. Kozinets, R. V, "Me", My research, Journal of Business Research, pp.2012, 65(4)[DOI]
42. LaSalle, D., "Priceless: Turning ordinary products into extraordinary experiences" (2003), Harvard Business School Press
43. Lebergott, S., "Pursuing happiness: American consumers in the twentieth century" (1993), Princeton University Press
44. Levy, S. J., "Symbols for sale", Harvard Business Review, 33(2), pp.33~39 (1959)
45. Marshall, A, "Principles of economics" (1961), The Macmillan Company
46. Mick, D. G, "Consumer research and semiotics: Exploring the morphology of signs, symbols, and significance", Journal of Consumer Research, 13(2), pp.196~213 (1986)[DOI]
47. Minowa, Y., "Researchers’ introspection for multisited ethnographers: A xenoheteroglossic autoethnography", Journal of Business Research, 65(4), pp.483~489 (2012)[DOI]
48. Norris, R. T., "The theory of consumer’s demand" (1941), Yale University Press
49. Olsen, B, "Reflexive introspection on sharing gifts and shopping stories", Journal of Business Research, 65(4), pp.467~474 (2012)[DOI]
50. Pine, J., "The experience economy: Work is theatre and every business a stage" (1999), Harvard Business School Press
51. Sánchez-Fernández, R. M., "The conceptualization and measurement of consumer value in services", International Journal of Market Research, 51(1), pp.93~113 (2009)[DOI]
52. Schmitt, B. H., "Experiential marketing: How to get customers to sense, feel, think, act, and relate to your company and brands" (1999), The Free Press
53. Shaw, C., "Building great customer experiences" (2002), Palgrave Macmillan
54. Sherry, J. F. Jr, "Poems", Journal of Business Research, 65(4), pp.475~477 (2012)[DOI]
55. Smith, A, "An inquiry into the nature and causes of the wealth of nations" (1937), The Modern Library
56. Smith, S., "Managing the customer experience: Turning customers into advocates" (2002), Prentice Hall
57. Wallendorf, M., "Introspection in consumer research: Implementation and implications", Journal of Consumer Research, 20(3), pp.339~359 (1993)[DOI]
58. Whelan, S., "Communicating brands through engagement with ‘lived’ experiences", Journal of Brand Management, 13(4), pp.313~329 (2006)[DOI]
59. Wohlfeil, M., "Consumer motivations to participate in event-marketing strategies", Journal of Marketing Management, 22(5–6), pp.643~669 (2006)[DOI]
60. Wohlfeil, M., "‘Saved!’ by Jena Malone: An introspective study of a consumer’s fan relationship with a film actress", Journal of Business Research, 65(4), pp.511~519 (2012)[DOI]
61. Woods, W. A, "Consumer behavior" (1981), North Holland
62. Woodside, A. G, "Advancing from subjective to confirmatory personal introspection in consumer research", Psychology & Marketing, 21(12), pp.987~1010 (2004)[DOI]
63. Woodside, A. G, "Overcoming the illusion of will and self-fabrication: Going beyond naïve subjective personal introspection to an unconscious", conscious theory of behavior explanation, 2006, pp.23(3), 257~272

관련 논문AI추천