论哲学对营销思想的促进作用
Contribution of philosophy to the advancement of marketing thought
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The four papers s in this special issue e revisits the e core e concepts s and key functions of marketing through philosophy. They examine the e discipline e as it enters s its maturity amidst unprecedented global socioeconomic turmoil. As the certainties of modernity and the individualism of postmodernity melt into the uncharted lands of metamodernity, they offer a kaleidoscopic view of the big issues faced by contemporary societies through a fascinatingly eclectic mix of topics, theoretical frameworks and methodological perspectives. They call for a clean break from amoralism and a wholehearted embracement of our role as facilitators of value coproduction and agents of the e ethics of gentleness.
Abstract
The four papers s in this special issue e revisits the e core e concepts s and key functions of marketing through philosophy. They examine the e discipline e as it enters s its maturity amidst unprecedented global socioeconomic turmoil. As the certainties of modernity and the individualism of postmodernity melt into the uncharted lands of metamodernity, they offer a kaleidoscopic view of the big issues faced by contemporary societies through a fascinatingly eclectic mix of topics, theoretical frameworks and methodological perspectives. They call for a clean break from amoralism and a wholehearted embracement of our role as facilitators of value coproduction and agents of the e ethics of gentleness.
참고문헌 (8)
- Nathalie Collins, "Communitas and civitas: an idiographic model of consumer collectives", Journal of Global Scholars of Marketing Science(마케팅과학연구), 24(3), pp.279~294 (2014), 한국마케팅과학회
- Gabriel H. De La Paz, "Modifying reality: marketing for the 22nd century", Journal of Global Scholars of Marketing Science(마케팅과학연구), 24(3), pp.246~261 (2014), 한국마케팅과학회
- Joel Hietanen, "“Managerial storytelling”: how we produce managerial and academic stories in qualitative B2B case study research", Journal of Global Scholars of Marketing Science(마케팅과학연구), 24(3), pp.295~310 (2014), 한국마케팅과학회
- Levinas, E., "Totality and infinity: An essay on exteriority (Vol. 1)" (1980), Kluwer
- Panigyrakis, G. G., "The Routledge Companion on the Future of Marketing" (2014), Routledge
- George Panigyrakis, "A philosophical investigation of the transition from integrated marketing communications to metamodern meaning co-creation", Journal of Global Scholars of Marketing Science(마케팅과학연구), 24(3), pp.262~278 (2014), 한국마케팅과학회
- Vargo, S. L., "Evolving to a New Dominant Logic for Marketing", Journal of Marketing, 68(1), pp.1~17 (2004)
- Zarkada-Fraser, A., "The International Handbook of Organizational Culture and Climate", pp.391~406 (2001), John Wiley and Sons