논문KCI 등재
Self-congruity theory in consumer behavior: A little history
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참고문헌
키워드
주제분류경영학
초록
I revisit my Journal of Business Research (JBR) article published in 1985 that has garnered many citations. As such, I discuss the concept of selfcongruity and the stream of research that the JBR article has spurred over the last 32 + years.
Abstract
I revisit my Journal of Business Research (JBR) article published in 1985 that has garnered many citations. As such, I discuss the concept of selfcongruity and the stream of research that the JBR article has spurred over the last 32 + years.
참고문헌 (78)
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