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Self-congruity theory in consumer behavior: A little history

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주제분류경영학

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I revisit my Journal of Business Research (JBR) article published in 1985 that has garnered many citations. As such, I discuss the concept of selfcongruity and the stream of research that the JBR article has spurred over the last 32 + years.

Abstract

I revisit my Journal of Business Research (JBR) article published in 1985 that has garnered many citations. As such, I discuss the concept of selfcongruity and the stream of research that the JBR article has spurred over the last 32 + years.

참고문헌 (78)

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