The effect of materialism, satisfaction and trust upon attitudinal loyalty: The case of denims
0
조회
0
다운로드
0
인용
0
참고문헌
키워드
초록
This paper investigates if attitudinal loyalty can be determined by materialism, satisfaction and trust of customers. Data collected from 721 Indian consumers were empirically tested using SEM for the reliability of the measurement model and relationships between constructs. This pioneer study demonstrates the assimilated influence of materialism, satisfaction and trust upon attitudinal loyalty. This research finds that materialism is significantly related to satisfaction. Satisfaction is also significantly associated with both trust and attitudinal loyalty. Further, trust was positively linked to attitudinal loyalty. Attitudinal loyalty varies with customer’s age and frequency of purchase, while trust varies due to gender, place of purchase, jeans life and cohabitance.
Abstract
This paper investigates if attitudinal loyalty can be determined by materialism, satisfaction and trust of customers. Data collected from 721 Indian consumers were empirically tested using SEM for the reliability of the measurement model and relationships between constructs. This pioneer study demonstrates the assimilated influence of materialism, satisfaction and trust upon attitudinal loyalty. This research finds that materialism is significantly related to satisfaction. Satisfaction is also significantly associated with both trust and attitudinal loyalty. Further, trust was positively linked to attitudinal loyalty. Attitudinal loyalty varies with customer’s age and frequency of purchase, while trust varies due to gender, place of purchase, jeans life and cohabitance.
참고문헌 (129)
- Aghakhani, N., "A unified model for the adoption of electronic word of mouth on social network sites : Facebook as the exemplar", International Journal of Electronic Commerce, 22(2), pp.202~231 (2018)[DOI]
- Ajzen, I., "Nature and operation of attitudes", Annual Review of Psychology, 52(1), pp.27~58 (2001)[DOI]
- Amendola, C., "Fashion companies and customer satisfaction : A relation mediated by information and communication technologies", Journal of Retailing and Consumer Services, 43, pp.251~257 (2018)[DOI]
- Anderson, E. W., "Customer satisfaction and shareholder value", Journal of Marketing, 68(4), pp.172~185 (2004)[DOI]
- Anderson, E. W., "The antecedents and consequences of customer satisfaction for firms", Marketing Science, 12(2), pp.125~143 (1993)[DOI]
- Anderson, J. C., "Structural equation modeling in practice : A review and recommended two-step approach", Psychological Bulletin, 103(3), pp.411~ (1988)[DOI]
- Bagozzi, R. P., "On the evaluation of structural equation models", Journal of the Academy of Marketing Science, 16(1), pp.74~94 (1988)[DOI]
- Ballester-Delgado, E., "Brand trust in the context of consumer loyalty", European Journal of Marketing, 35(11-12), pp.1238~1258 (2001)[DOI]
- Barra, C., "Trust and commitment in the formation of donor loyalty", The Service Industries Journal, 38(5–6), pp.360~377[DOI]
- Baumgartner, H., "Applications of structural equation modeling in marketing and consumer research : A review", International Journal of Research in Marketing, 13(2), pp.139~161 (1996)[DOI]
- Beldad, A. D., "Expanding the technology acceptance model with the inclusion of trust, social influence, and health valuation to determine the predictors of german users’ willingness to continue using a fitness app : A structural equation modeling approach", International Journal of Human–Computer Interaction, 34(9), pp.882~893 (2017)[DOI]
- Belk, R, "Three scales to measure constructs related to materialism", Advanced Consumer Research, 11, pp.291~297 (1984)
- Bowden-Everson, J. L. -H., "Engaging customers for loyalty in the restaurant industry : The role of satisfaction, trust, and delight", Journal of Foodservice Business Research, 16(1), pp.52~75 (2013)[DOI]
- Bowen, J. T., "The relationship between customer loyalty and customer satisfaction", International Journal of Contemporary Hospitality Management, 13(5), pp.213~217 (2001)[DOI]
- Byrne, B, "Structural equation modeling with LISREL, PRELIS, and SIMPLIS" (1998), Lawrence Erlbaum Associates
- Cai, R., "The impacts of complaint efforts on customer satisfaction and loyalty", The Service Industries Journal, 38(15–16), pp.1095~1115 (2018)[DOI]
- Card, A., "Garment washed jeans : Impact of launderings on physical properties", International Journal of Clothing Science and Technology, 18(1), pp.43~52 (2006)[DOI]
- Carpenter, J. M., "Consumer shopping value, satisfaction, and loyalty for retail apparel brands", Journal of Fashion Marketing and Management : An International Journal, 9(3), pp.256~269 (2005)[DOI]
- Chaudhuri, A., "The chain of effects from brand trust and brand affects to brand performance : The role of brand loyalty", Journal of Marketing, 65(2), pp.81~93 (2001)[DOI]
- Chauke, X. D., "A generation X cohort analysis of E-shoppers: Satisfaction, loyalty and repurchase intentions in a developing country", Journal of Social Sciences, 52(1–3), pp.145~154 (2017)[DOI]
- Chen, F. F., "Sensitivity of goodness of fit indexes to lack of measurement invariance", Structural Equation Modeling : A Multidisciplinary Journal, 14(3), pp.464~504 (2007)[DOI]
- Cheung, G. W., "Evaluating goodness-of-fit indexes for testing measurement invariance", Structural Equation Modeling, 9(2), pp.233~255 (2002)[DOI]
- Chin, W. W., "Modern methods for business research", pp.295~336 (1998), Lawrence Erlbaum Associates
- CHIU WEI SHENG, "The effects of internal marketing on job satisfaction and organizational commitment in Taipei sports centers", Journal of Global Scholars of Marketing Science(마케팅과학연구), 24(2), pp.206~222 (2014), 한국마케팅과학회[DOI]
- Chnag, L., "Materialism as an attempt to cope with uncertainty", Psychology and Marketing, 19(5), pp.389~406 (2002)[DOI]
- Lawrence B. Chonko, "Reflections on ethical issues in marketing management: An empirical examination", Journal of Global Scholars of Marketing Science(마케팅과학연구), 28(1), pp.86~95 (2018), 한국마케팅과학회[DOI]
- Choo, H. J., "Buyer-supplier relationships in Dongdaemun fashion market: Relationship quality model", Journal of Fashion Marketing and Management : An International Journal, 13(4), pp.481~500 (2009)[DOI]
- Churchil, G. A., "A paradigm for developing better measures of marketing constructs", Journal of Marketing Research, 16(1), pp.64~73 (1979)[DOI]
- Curras-Perez, R., "Determinants of customer retention in virtual environments. The role of perceived risk in a tourism services context", Spanish Journal of Marketing, 21(2), pp.131~145 (2017)[DOI]
- Dabholkar, P., "A dual-sequence framework for B2C relationship formation : Moderating effects of employee communication style in online group chat", Psychology and Marketing, 26(2), pp.145~174 (2009)[DOI]
- Davidson, A., "Materialism and the sharing economy : A cross-cultural study of American and Indian consumers", Journal of Business Research, 82, pp.364~372 (2018)[DOI]
- Davis, M. M., "How disconfirmation, perception and actual waiting times impact customer satisfaction", International Journal of Service Industry Management, 9(1), pp.64~73 (1998)[DOI]
- Delgado-Ballester, E., "Applicability of a brand trust scale across product categories:A multigroup invariance analysis", European Journal of Marketing, 38(5-6), pp.573~592 (2004)[DOI]
- Devece, C., "The value of trust for travel agencies in achieving customers’ attitudinal loyalty", Journal of Promotion Management, 21(4), pp.516~529 (2015)[DOI]
- Díaz, R. P., "Material values : A study of some antecedents and consequences", Contaduría y Administración, 62(4), pp.1214~1227 (2017)[DOI]
- Dick, A. S., "Customer loyalty : Toward an integrated conceptual framework", Journal of the Academy of Marketing Science, 22(2), pp.99~113 (1994)[DOI]
- Dunn, T. J., "From alpha to omega : A practical solution to the pervasive problem of internal consistency estimation", British Journal of Psychology, 105(3), pp.399~412 (2014)[DOI]
- Ehrenberg, A, "Repeat buying: Theory and applications" (1988), Charles Griffin & Co
- Fitzmaurice, J., "Materialism and social consumption", Journal of Marketing and Practice, 14(4), pp.287~299 (2006)[DOI]
- Fornell, C., "Evaluating structural equation models with unobservable variables and measurement error", Journal of Marketing Research, 18(3), pp.39~50 (1981)[DOI]
- Fournier, S., "Some theoretical and popular notions concerning materialism", Journal of Social Behaviour and Personality, 6(6), pp.403~413 (1991)[DOI]
- Fuentes-Blasco, M., "Role of marketing and technological innovation on store equity, satisfaction and word-of-mouth in retailing", Journal of Product & Brand Management, 26(6), pp.650~666 (2017)[DOI]
- Giovanis, A., "Consumer-brand relationships and brand loyalty in technology-mediated", Journal of Retailing and Consumer Services, 40, pp.287~294 (2017)[DOI]
- Glynn, M. S., "The moderating effect of brand strength in manufacturer–reseller relationships", Industrial Marketing Management, 39(8), pp.1226~1233 (2010)[DOI]
- Helena Martins Goncalves, "Explaining consumer use of renewable energy: determinants and gender and age moderator effects", Journal of Global Scholars of Marketing Science(마케팅과학연구), 25(3), pp.198~215 (2015), 한국마케팅과학회[DOI]
- Grisaffe, D. B., "Antecedents of emotional attachment to brands", Journal of Business Research, 64(10), pp.1052~1059 (2011)[DOI]
- Gurviez, P., "Proposition d’une échelle de mesure multidimensionnelle de la confiance dans la marque", Recherche Et Applications En Marketing, 17(3), pp.41~59 (2002)[DOI]
- Gwinner, K. P., "Relational benefits in services industries:The customer’s perspective", Journal of the Academy of Marketing Science, 26(2), pp.101~114 (1998)[DOI]
- "The relationship between fashion orientation, style orientation and well-being" (2017)[URL]
- Hair, J. F., "Multivariate data analysis" (2009), Prentice Hall
- Hammond, K., "Buying more and buying longer: Concepts and applications of consumer loyalty" (1996), London Business School
- Harman, H. H., "Modern factor analysis" (1967), University of Chicago Press
- Härtel, C. E., "Heart versus mind : The functions of emotional and cognitive loyalty", Australasian Marketing Journal, 18(1), pp.1~7 (2010)[DOI]
- He, H., "Social identity perspective on brand loyalty", Journal of Business Research, 65(5), pp.648~657 (2012)[DOI]
- Hosmer, L. T., "Trust : The connecting link between organizational theory and ethics", Academy of Management Review, 20(2), pp.379~400 (1995)[DOI]
- Hu, L. T., "Structural equation modeling: Concepts, issues and applications", pp.77~99 (1995), Sage Publications
- Jaiswal, A. K., "Investigating a comparative evaluation approach in explaining loyalty", Marketing Intelligence & Planning, 35(7), pp.937~954 (2017)[DOI]
- Jaiswal, A. K., "Examining mediating role of attitudinal loyalty and nonlinear effects in satisfaction-behavioral intentions relationship", Journal of Services Marketing, 25(3), pp.165~175 (2011)[DOI]
- Jen, W., "Managing passenger behavioral intention : An integrated framework for service quality, satisfaction, perceived value, and switching barriers", Transportation, 38(2), pp.321~342 (2011)[DOI]
- Jin, B., "Comparison of Chinese and Indian consumers’ evaluative criteria when selecting denim jeans: A conjoint analysis", Journal of Fashion Marketing and Management, 14(1), pp.180~194 (2010)[DOI]
- Johnson, T., "Compulsive buying in a product specific context : Clothing", Journal of Fashion Marketing Management, 13(3), pp.394~405 (2009)[DOI]
- Joreskog, K. G., "Statistical analysis of sets of congeneric tests", Psychometrika, 36(2), pp.109~133 (1971)[DOI]
- Kasser, T., "The high price of materialism" (2002), MIT Press
- Kassim, N., "The relationships between collective-oriented values and materialism, product status signaling and product satisfaction : A two-city study", Asia Pacific Journal of Marketing and Logistics, 28(5), pp.807~826 (2016)[DOI]
- Kaufmann, H. R., "Identifying moderators of brand attachment for driving customer purchase intention of original vs counterfeits of luxury brands", Journal of Business Research, 69(12), pp.5735~5747 (2016)[DOI]
- Kharouf, H., "Building trust by signaling trustworthiness", Journal of Services Marketing, 28(5), pp.361~373 (2014)[DOI]
- Eun Young Kim, "The Effect of E-SERVQUAL on e-Loyalty for Apparel Online Shopping", Journal of Global Scholars of Marketing Science(마케팅과학연구), 19(4), pp.57~65 (2009), 한국마케팅과학회
- Koles, B., "Compensatory consumption and consumer compromises:A state-of-the-art review", Journal of Marketing Management, 34(1–2), pp.93~133 (2018)[DOI]
- Kumar, V., "Revisiting the satisfaction–loyalty relationship : Empirical generalizations and directions for future research", Journal of Retailing, 89(3), pp.246~262 (2013)[DOI]
- La, S., "The role of customer affection and trust in loyalty rebuilding after service failure and recovery", The Service Industries Journal, 32(1), pp.105~125 (2012)[DOI]
- Lee, D., "Antecedents and consequences of mobile phone usability: Linking simplicity and interactivity to satisfaction, trust, and brand loyalty", Information & Management, 52(3), pp.295~304 (2015)[DOI]
- Lee, T., "Parameter influence in structural equation modeling", Structural Equation Modeling : A Multidisciplinary Journal, 22(1), pp.102~114 (2015)[DOI]
- Lee, Y. K., "Festivalscapes and patrons’ emotions, satisfaction, and loyalty", Journal of Business Research, 61(1), pp.56~64 (2008)[DOI]
- Lertwannawit, A., "Interpersonal effects on fashion consciousness and status consumption moderated by materialism in metropolitan men", Journal of Business Research, 65(10), pp.1408~1416 (2012)[DOI]
- Liang, L. J., "Exploring the relationship between satisfaction, trust and switching intention, repurchase intention in the context of Airbnb", International Journal of Hospitality Management, 69, pp.41~48 (2018)[DOI]
- Loureiro, S. M., "Fashion brands on retail websites : Customer performance expectancy and e-word-of-mouth", Journal of Retailing and Consumer Services, 41, pp.131~141 (2018)[DOI]
- Lu, J., "Brand loyalty toward sportswear products", Journal of Product & Brand Management, 24(4), pp.365~376 (2015)[DOI]
- Lu, W., "Empirical research on customer satisfaction, trust and their interaction effect on e-loyalty", Journal of Interdisciplinary Mathematics, 20(6–7), pp.1419~1422 (2017)[DOI]
- Magiera, M., "Levi’s broadens appeal", Advertising Age, 48, pp.1~ (1989)
- Manchanda, R., "ASSESSING MATERIALISM IN INDIAN URBAN YOUTH", Management : Journal of Contemporary Management Issues, 20(2), pp.181~203 (2015)
- Maryan, A. S., "The effect of cellulose and laccase enzymes on denim color", Journal of Color Science and Technology, 3(3), pp.53~64 (2009)
- Marzo-Navarro, M., "The benefits of relationship marketing for the consumer and for the fashion retailers", Journal of Fashion Marketing and Management : An International Journal, 8(4), pp.425~436 (2004)[DOI]
- Mayer, R. C., "An integrative model of organizational trust", Academy of Management Review, 20(3), pp.709~734 (1995)[DOI]
- McDonald, R. P., "The theoretical foundations of principal factor analysis, canonical factor analysis, and alpha factor analysis", British Journal of Mathematical and Statistical Psychology, 23(1), pp.1~21 (1970)[DOI]
- Mcdonald, R. P., "Principles and practice in reporting structural equation analyses", Psychological Methods, 7(1), pp.64~ (2002)[DOI]
- McQuitty, S., "Structural equation modeling : A practical introduction", Journal of African Business, 14(1), pp.58~69 (2013)[DOI]
- Miquel-Romero, M. J., "Relationship marketing management : Its importance in private label extension", Journal of Business Research, 67(5), pp.667~672 (2014)[DOI]
- Morgan, R. M., "The commitment–trust theory of relationship marketing", Journal of Marketing, 58(3), pp.20~38 (1994)[DOI]
- Mosavi, S. M., "An integrative framework for customer switching behavior", The Service Industries Journal, 38(15–16), pp.1067~1094 (2018)[DOI]
- Nepomuceno, M. V., "When materialists intend to resist consumption : The moderating role of self-control and long-term orientation", Journal of Business Ethics, 143(3), pp.467~483 (2017)[DOI]
- Nunnally, J. C., "Psychometric theory" (1994), McGraw-Hill
- Oliver, R. L., "Whence consumer loyalty?", Journal of Marketing, 63(4), pp.33~45 (1999)[DOI]
- Padilla, M. A., "A comparison of composite reliability estimators : Coefficient omega confidence intervals in the current literature", Educational and Psychological Measurement, 76(3), pp.436~453 (2016)[DOI]
- Park, H. -. J., "Fashion innovativeness, materialism, and attitude toward purchasing foreign fashion goods online across national borders : The moderating effect of internet innovativeness", Journal of Fashion Marketing and Management : An International Journal, 11(2), pp.201~214 (2007)[DOI]
- Peterson, R. A., "On the relationship between coefficient alpha and composite reliability", Journal of Applied Psychology, 98(1), pp.194~198 (2013)[DOI]
- Phau, I., "How young adult consumers evaluate diffusion brands : Effects of brand loyalty and status consumption", Journal of International Consumer Marketing, 21(2), pp.109~123 (2009)[DOI]
- Podoshen, J. S., "An examination of the relationship between materialism, conspicuous consumption, impulse buying and brand loyalty", Journal of Marketing Theory and Practice, 20(3), pp.319~333 (2012)[DOI]
- Podsakoff, P. M., "Common method biases in behavioral research : A critical review of the literature and recommended remedies", Journal of Applied Psychology, 88(5), pp.879~903 (2003)[DOI]
- Preacher, K. J., "Quantifying parsimony in structural equation modeling", Multivariate Behavioral Research, 41(3), pp.227~259 (2006)[DOI]
- Radojevic, T., "The effects of traveling for business on customer satisfaction with hotel services", Tourism Management, 67, pp.326~341 (2018)[DOI]
- Raykov, T., "Coefficient alpha and composite reliability with interrelated nonhomogeneous items", Applied Psychological Measurement, 22(4), pp.375~385 (1988)[DOI]
- Raykov, T., "Reliability of scales with general structure : Point and interval estimation using a structural equation modeling approach", Structural Equation Modeling, 9(2), pp.195~212 (2002)[DOI]
- Ribbink, D., "Comfort your online customer : Quality, trust and loyalty on the internet", Managing Service Quality : An International Journal, 14(6), pp.446~456 (2004)[DOI]
- Richins, M. L., "The material values scale : Measurement properties and development of a short form", Journal of Consumer Research, 31(1), pp.209~219 (2004)[DOI]
- Richins, M. L., "Materialism pathways : The processes that create and perpetuate materialism", Journal of Consumer Psychology, 27(4), pp.480~499 (2017)[DOI]
- Richins, M. L., "Consumer values orientation for materialism and its measurement : Scale development and validation", Journal of Consumer Research, 19(3), pp.303~316 (1992)[DOI]
- Ryan, L., "Materialism and its relationship to life satisfaction", Social Indicators Research, 55(2), pp.185~197 (2001)[DOI]
- Schreiber, J., "Reporting structural equation modeling and confirmatory factor analysis results : A review", Journal of Educational Research, 99(6), pp.323~338 (2006)[DOI]
- Segev, S., "A closer look into the materialism construct: The antecedents and consequences of materialism and its three facets", Journal of Consumer Marketing, 32(2), pp.85~98 (2015)[DOI]
- Shrum, L. J., "Reconceptualizing materialism as identity goal pursuits : Functions, processes and consequences", Journal of Business Research, 66(8), pp.1179~1185 (2013)[DOI]
- Siahtiri, V., "How do materialists choose prominent brands in emerging markets", Journal of Retailing and Consumer Services, 46, pp.133~138 (2017)[DOI]
- Şimşek, G. G, "McDonald’s ωt, Cronbach’s α, and generalized θ for composite reliability of common factors structures", Communications in Statistics-Simulation and Computation, 42(9), pp.2008~2025 (2013)[DOI]
- M. Joseph Sirgy, "Self-congruity theory in consumer behavior: A little history", Journal of Global Scholars of Marketing Science(마케팅과학연구), 28(2), pp.197~207 (2018), 한국마케팅과학회[DOI]
- 송수진, "The influence of the philosophy of science on brand loyalty", Journal of Global Scholars of Marketing Science(마케팅과학연구), 25(2), pp.167~181 (2015), 한국마케팅과학회[DOI]
- Stathopoulou, A., "The effects of loyalty programs on customer satisfaction, trust, and loyalty toward high-and low-end fashion retailers", Journal of Business Research, 69(12), pp.5801~5808 (2016)[DOI]
- Stewart, K. J., "Trust transfer on the world wide web", Organization Science, 14(1), pp.5~17 (2003)[DOI]
- Suki, N. M., "Mobile social networking service(SNS)users’ trust and loyalty : A structural approach", International Journal of Social Ecology and Sustainable Development, 7(3), pp.57~70 (2016)[DOI]
- Suki, N. M., "Decision-making and satisfaction in campus E-voting : Moderating effect of trust in the system", Journal of Enterprise Information Management, 1, pp.528~538 (2017)[DOI]
- Suki, N. M., "Modeling the determinants of consumers’ attitudes toward online group buying : Do risks and trusts matters", Journal of Retailing and Consumer Services, 36, pp.180~188 (2017)[DOI]
- Swami, C. -P. T., "Fake it : Personality and individual difference predictors of willingness to buy counterfeit goods", The Journal of Socio-economics, 38(5), pp.820~825 (2009)[DOI]
- Tandon, U., "Analyzing customer satisfaction : Users perspective towards online shopping", Nankai Business Review International, 8(3), pp.266~288 (2017)[DOI]
- Paramaporn Thaichon, "The relationship between service quality, satisfaction, trust, value, commitment and loyalty of Internet service providers’ customers", Journal of Global Scholars of Marketing Science(마케팅과학연구), 25(4), pp.295~313 (2015), 한국마케팅과학회[DOI]
- Thurber, S., "Coefficient alpha and interculture test selection", Assessment, 21(2), pp.250~252 (2014)[DOI]
- Torres, J. A., "Building brand loyalty in e-commerce of fashion lingerie", Journal of Fashion Marketing and Management : An International Journals, 21(1), pp.103~114 (2017)[DOI]
- Trang P. Tran, "Application and validation of a consumer ethnocentrism scale in a young Vietnamese market segment", Journal of Global Scholars of Marketing Science(마케팅과학연구), 27(1), pp.60~77 (2017), 한국마케팅과학회[DOI]
- Van Auken, S., "Assessing materialism among the future elites of China", Journal of International Consumer Marketing, 26(2), pp.88~105 (2014)[DOI]
- Wu, H. -C., "A study of experiential quality, experiential value, trust, corporate reputation, experiential satisfaction and behavioral intentions for cruise tourists : The case of Hong Kong", Tourism Management, 66, pp.200~220 (2018)[DOI]
- Zehir, C., "The effects of brand experiences, trust and satisfaction on building brand loyalty; An empirical research on global brands", Procedia, Social and Behavioral Sciences, 24, pp.1218~1231 (2011)[DOI]
- Zeithaml, V., "The behavioral consequences of service quality", Journal of Marketing, 60(2), pp.31~47 (1996)[DOI]
