이용행태 분석을 통한 통신서비스 보완 및 대체성 분석
An Analysis on the Complementarity and Substitutability of the Telecommunications Services in Usage Pattern Analysis
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초록
Recent development of communication technology and evolution of telecommunications services, various needs of users are giving Telecom operators difficulties in discovering new services and its promotion strategies. In addition, at the launching of new services, if carriers does not consider complementary and substitution relationships with competing services or self-encroachment problem with the existing service profitability is reduced or lost in the current market. In this study, by analyzing usage pattern of telecommunications services respect to changes in supply and demand environment,the complementarity/substitutability analysis and systematic analytical framework is proposed. This study proposes approaches to establish mobile operators' business strategies and to identify new services demand.
Abstract
Recent development of communication technology and evolution of telecommunications services, various needs of users are giving Telecom operators difficulties in discovering new services and its promotion strategies. In addition, at the launching of new services, if carriers does not consider complementary and substitution relationships with competing services or self-encroachment problem with the existing service profitability is reduced or lost in the current market. In this study, by analyzing usage pattern of telecommunications services respect to changes in supply and demand environment,the complementarity/substitutability analysis and systematic analytical framework is proposed. This study proposes approaches to establish mobile operators' business strategies and to identify new services demand.
참고문헌 (9)
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