옥탈리시스 프레임워크를 통한 온라인 쇼핑앱의 시각적 구성 요소에 관한 연구- 상품 구매후기 중심으로 -

Abstract

As the non-face-to-face culture spread and became a daily routine due to Corona Virus, consumers' shopping culture began to turn to online shopping. In this environment, consumer behavior has been transformed into various types of online shopping, requiring changes in consumer types and access to consumer needs and psychology. In this study, we study how continuous use and inducement of purchasing behavior affect users, especially in the UI part of shopping apps, "review of purchasing products." The research method examines the interface design elements of current online shopping apps through various literature and theories, and analyzes effective shopping app design and user behavior induction in app environments through eight analytical frameworks of gamification-oriented Octalysis. The introduction sets the background and purpose of the study, describes the method and scope of the study. In Chapter 2 Theoretical Background considers the concept of shopping apps and Octalysis framework. In Chapter 3 Case Analysis, cases of shopping apps are analyzed based on design of interfaces that are later purchased from products. In the final conclusion, we present an overall conclusion combining prior research and theoretical background by comprehensively analyzing and organizing the results of the case analysis results .In conclusion, the late-purchase interface part may affect the intention of the purchase, and the information in the review also indicates that consumers' willingness to purchase changes. But what you need to know is that it's hard to connect to buying expectations unless it triggers a desire to get rewards and motivation to provide useful information to someone.