자원기반관점과 주유소 전략경영
Resource-Based View and Strategic Management of Gas Stations
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본 연구는 자원기반관점에서 주유소의 자원 및 조직능력이 주유소들간 성과차이와 어떻게 관련되어 있는가를 분석하였다. 보다 구체적으로, 본 연구는 주유소의 자원 및 조직능력, 차별적 역량, 그리고 성과간 관계를 실증적으로 검정하는데 그 목적이 있다. 먼저, 주유소의 경쟁우위 또는 성과에 영향을 미치는 주요 자원 및 조직능력을 확인하기 위하여 주유소 자원 및 조직능력에 대한 델파이분석이 실시되었다. 본 연구모형은 이러한 델파이분석결과에 기초하여 주유소의 자원 및 조직능력과 이들에 의해 구성되는 차별적 역량을 선정하여 개발되었고, 이에 따라 주유소성과에 대한 자원 및 조직능력들의 직접적인 효과와 차별적 역량의 매개효과를 실증적으로 검정하도록 설계되었다. 그 결과는 몇몇 자원 및 조직능력들이 성과에 직접적인 효과를 가지고 있었고 차별적 역량들도 대부분 성과에 매개효과를 미치는 것으로 나타났다. 이러한 결과들로부터 다양한 이론적 및 실무적 시사점들이 논의되었다.
Abstract
This study explores how the resources and capabilities of gas stations may be linked to differential performance of gas stations. Specifically, the purpose of this study is to empirically examine the relationships among resources and capabilities, distinctive competences, and performance in gas stations. Delphi analysis is used to identify the critical resources and capabilities that influence competitive advantage or performance of gas stations. A research model of this study is developed based on the results of Delphi analysis and is presented in which resources and capabilities are treated as components of competence. Thus, this research model is designed to test both the direct effect of resources and capabilities and the mediating effect of competences on gas station performance. The results show that several resources and capabilities have the direct effects on performance and most of the distinctive competences also have the mediating effects on performance. Theoretical and practical implications from the results are discussed.
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