관광형 도시재생구역 간판개선사업의 외국인 관광객 대상 언어경관 개선 필요성과 전략: 전주 동문예술거리와 객리단길 사례
The Need for and Strategies of Linguistic Landscape Improvement for Foreign Tourists in Signage Projects of Tourist-Oriented Urban Regeneration Districts: The Cases of Jeonju’s Dongmun Art Street and Gaekridan-gil
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This study examines changes in the linguistic landscape of signage within urban regeneration districts, specifically focusing on Jeonju's Dongmun Art Street and Gaekridan-gil, comparing conditions before (2021) and after (2023) the 2022 project. The analysis combined field surveys and online street-view images to track changes over time. Results indicate that although design coherence improved, linguistic accessibility remained limited. Korean-only signage still dominated (over 60% in Dongmun and nearly 40% in Gaekridan), and only 17.3% included English annotations. Many names were simply romanized (e.g., Samyang), providing little clue to business type, while English names like “Butter Book” also failed to clarify meaning. Most pictograms used culturally specific symbols that were unclear to non-Korean speakers. To assess perception, a survey of 20 participants (10 foreign and 10 domestic visitors) evaluated different signage types. Bilingual signage with pictograms was rated most comprehensible and influenced practical decisions such as restaurant selection. These findings highlight that future sign improvement projects should integrate multilingual signage and standardized pictograms to enhance communication and inclusivity for diverse users.
Abstract
This study examines changes in the linguistic landscape of signage within urban regeneration districts, specifically focusing on Jeonju's Dongmun Art Street and Gaekridan-gil, comparing conditions before (2021) and after (2023) the 2022 project. The analysis combined field surveys and online street-view images to track changes over time. Results indicate that although design coherence improved, linguistic accessibility remained limited. Korean-only signage still dominated (over 60% in Dongmun and nearly 40% in Gaekridan), and only 17.3% included English annotations. Many names were simply romanized (e.g., Samyang), providing little clue to business type, while English names like “Butter Book” also failed to clarify meaning. Most pictograms used culturally specific symbols that were unclear to non-Korean speakers. To assess perception, a survey of 20 participants (10 foreign and 10 domestic visitors) evaluated different signage types. Bilingual signage with pictograms was rated most comprehensible and influenced practical decisions such as restaurant selection. These findings highlight that future sign improvement projects should integrate multilingual signage and standardized pictograms to enhance communication and inclusivity for diverse users.