PPL 관련 정보 노출이 소비자의 브랜드 태도에 미치는 영향 - 소비자 설득지식의 점화를 중심으로-

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참고문헌 (77)

1. 김봉현, "위장광고가 소비자에게 미치는 영향에 관한 연구: 기사형 광고를 중심으 로", 광고연구, 31, pp.279~312 (1996)
2. 김정현, "프로그램 분위기와 프로그램 관여도에 따른 PPL효과 연구", 광고연구, (78), pp.65~85 (2008), 한국방송광고공사
3. 김재휘, "TV 드라마에서의 제품 배치(PPL)의 광고효과 측정- 암묵적 기억 측정을 통한 접근", 광고연구, (64), pp.61~83 (2004), 한국방송광고공사
4. 김재휘, "TV드라마에 의해서 유발된 정서가 PPL효과에 미치는 영향", 한국심리학회지: 소비자·광고, 4(2), pp.23~40 (2003), 한국소비자·광고심리학회
5. 김충현, "PPL과 광고효과: 제품배치와 브랜드 배치의 효과와 문제점", 제일 커뮤 니케이션, (3) (2003)
6. 김태용, "TV 광고 내 PPL의 설득효과와 실현가능성 검증을 위한 실험연구", 광고학연구, 21(3), pp.125~156 (2010), 한국광고학회
7. 김효규, "게임 내 간접광고(PPL)가 브랜드 회상과 재인에 미치는 연구", 광 고학연구, 19(6), pp.211~225 (2008)
8. 남경태, "내용분석을 이용한 영화 속 BPL 연구 : 장르와 시기에 따른 차이", 한국광고홍보학보, 11(1), pp.167~204 (2009), 한국광고홍보학회
9. 리대룡, "촉진수단으로서의 제품배치: 비판적 리뷰", 광고홍보연구, 6(2), pp.1~21 (1999)
10. 박재진, "간접광고의 효과에 영향을 미치는 요인에 관한 연구 - 구매의도를 중심으로", 광고연구, (71), pp.153~175 (2006), 한국방송광고공사
11. 이유재, "제품배치(PPL)가 소비자의 브랜드 회상과 태도에 미치는 영향 : 관여도와 PPL관련 사전정보 인지여부의 조절적 역할", 광고학연구, 15(3), pp.91~112 (2004), 한국광고학회
12. 양윤, "영화에서의 PPL광고효과 측정: 영화‘해가 서쪽에서 뜬다면’과 대학 생을 중심으로", 광고연구, 53, pp.135~154 (2001)
13. 정만수, "서브브랜드의 인지도와 현출성에 따른 PPL식 협동광고의 효과 연구", 한국광고홍보학보, 10(1), pp.292~316 (2008), 한국광고홍보학회
14. 최지원, "영화 속 PPL의 배치 유형과 PPL 관련 퍼블리시티가 광고 효과에 미치는 영향 : 영화 <뜨거운 것이 좋아>에 배치된 PPL 브랜드를 중심으로", 한국광고홍보학보, 11(4), pp.241~274 (2009), 한국광고홍보학회
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