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자기결정성이론에 따른 스마트폰 한국어 금연앱 내용 분석 기본심리욕구의 충족과 목표내용의 프레이밍을 중심으로

The Content Analysis of Korean Smoking Cessation Apps for Smartphone Application of the Self‐Determination Theory

박동진|노기영|최정화
한국PR학회 (Korean Academic Society For Public Relations)|2013.05|PR연구 (Journal of Public Relations)|제17권 제2호|pp. 76-110|DOI 10.15814/jpr.2013.17.2.76

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참고문헌

키워드

스마트폰 앱자기결정성이론Basic Needs기본욕구목표내용Smartphone AppsSelf determination TheoryGoal Contents
주제분류신문방송학

초록

최근 지속적인 건강행위의 변화나 건강관리를 요구하는 건강문제의 해결을돕기 위한 정보기술의 하나로 스마트폰 앱이 그 잠재력을 주목 받고 있다. 금연과 관련해서도 다양한 앱을 찾아볼 수 있으나, 이러한 앱에 대한 평가나 분석은거의 없는 형편이다. 이에 이 연구는 국내 안드로이드 및 애플의 앱 시장에서한국어로 제공되고 있는 29개의 금연앱의 내용을 자기결정성이론(Self‐Determination Theory: SDT)에 기반하여 분석 및 평가하는 것을 목표로 한다. 분석 결과, 대부분의 금연앱들은 SDT가 제시하는 기본욕구인 자율성, 유능성, 관계성을 모두 충족시키지 못하는 경우가 더 많은 것으로 나타났으며, 목표내용과 관련해서도 외재적(주로 금전적 이익 및 손실) 목표내용만을 제시하거나 외재적 및 내재적(즉 건강) 목표내용을 동시에 제시하는 경우가 많은 것으로나타났다. 결론적으로, 현재 유통되고 있는 금연앱은 자발적 동기화가 아닌 통제적 동기화를 불러일으킬 가능성이 많아 그 유용성에 한계가 있을 수 있음을시사한다. 보건 실무자 및 소비자에 대한 실무적 함의와 이론적 함의 또한 논의된다.

Abstract

Smartphone apps are receiving an increasing attention from scholars and public health practitioners as a mean to solve public health problems which require consistent behavioral change or health management. Various apps for smoking cessation are also available but there exists nearly evaluation or analysis of these apps. In regard to this, the present study aims to analyze and evaluate Smartphone apps for smoking cessations which are available in Korean, applying the Self‐Determination Theory(SDT). The results suggest that the majority of the apps do not offer the functions or contents to satisfy the basic needs suggested by SDT(i.e., autonomy, competence, and relatedness). The apps also tended to present more extrinsic goal contents (primarily in terms of gaina/loss of money) over intrinsic goal contents (i.e., health). To sum up, the apps seems limited in its utility to lead people to stop smoking, as they are more likely to tap controlled motivation rather than autonomous motivation. Practical implications to public health practitioners and consumers are discussed along with theoretical implications.

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