집합건물 상가점포 실거래가격 결정요인분석
Transaction Price Determinants of a retail store in Shopping Mall
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There are substantial transaction price variation of retail stores even they are located at the same floor in a shopping mall. It has been assumed that this price discrimination is from store layouts which show the size and location of each store, any permanent structures, fixture locations and customer traffic patterns in a floor. However, there exist little empirical evidence of transaction price determinants of a store in Korea. This study attempts to find price discrimination factors of stores located at the same floor in a shopping mall using data from a sample of 2695 transaction price in 4 shopping malls. The results of empirical analysis show that transaction price of a store with micro-location along the traffic flow as well as the wall is higher than that of others. It is assumed that good location offering excellent visibility for customers produce better profits at the same floor. On the other hand, the impact of location along the physical fixtures such as escalator on transaction price is not significant. These findings suggest that it is needed to understand the topological location factors of a shop discriminating its transaction price in a shopping mall for development of retail property market indices.
Abstract
There are substantial transaction price variation of retail stores even they are located at the same floor in a shopping mall. It has been assumed that this price discrimination is from store layouts which show the size and location of each store, any permanent structures, fixture locations and customer traffic patterns in a floor. However, there exist little empirical evidence of transaction price determinants of a store in Korea. This study attempts to find price discrimination factors of stores located at the same floor in a shopping mall using data from a sample of 2695 transaction price in 4 shopping malls. The results of empirical analysis show that transaction price of a store with micro-location along the traffic flow as well as the wall is higher than that of others. It is assumed that good location offering excellent visibility for customers produce better profits at the same floor. On the other hand, the impact of location along the physical fixtures such as escalator on transaction price is not significant. These findings suggest that it is needed to understand the topological location factors of a shop discriminating its transaction price in a shopping mall for development of retail property market indices.
참고문헌 (17)
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